29 12, 2020

Motivation for Data Management

2022-05-31T18:35:19+02:0029. December 2020|Data Management, Open Data, schema.org, SEO|

Structured Data and SEO. Search engines are becoming answering machines. The representatives of regions and places as well as hosts are usually the ones who manage basic information such as addresses or opening hours. Therefore, it is necessary to motivate them to improve the quality of data in the field. Search engine optimization (SEO) can be a great help, because tourist destinations and hosts as well want easily to be found online by potential guests - and he perfect gateway for this are search engines such as Baidu, Bing, Google and Yandex. The ways to become visible on [...]

29 12, 2020

Goals and Challenges of Data Management

2022-05-31T18:30:09+02:0029. December 2020|Data Management, Open Data|

The foundation of the digital destination. Data infrastructure is the foundation on which a digital destination can build. The quality of the data determines how digital applications can be used in conjunction with the digital equipment in the destination. An Infoscreen in a tourist information is only as good as the data quality offered to the guests. High data quality should therefore be seen as a reference for the digital maturity of the destination. The DMOs must therefore ensure that all tourism-relevant data, such as information on POIs, events, prices or opening times of excursion destinations, can reach [...]

28 12, 2020

The Digital Destination

2022-05-31T18:23:20+02:0028. December 2020|DMO, Open Data|

A digital infrastructure for guests. Destination management organisations (DMOs) have to adapt to the changing behaviour of guests. For a DMO, establishing a digital infrastructure is crucial for the future. However, this infrastructure has long since ceased to refer only to a modern website. Guests inform themselves about the holiday destination on various channels. They are also online at the holiday destination with their smartphone, tablet or laptop and book additional services directly there. Guests should therefore be picked up digitally where they are. Three key elements can be distinguished in the digital tourism infrastructure: Digital equipment, data [...]

17 12, 2020

The Digitally Networked Guest

2022-05-19T17:26:26+02:0017. December 2020|Open Data, Strategy|

Guests are digitally connected - always and everywhere. The behavior of guests is changing in the course of advancing digitalization: they are increasingly informing themselves and booking digitally, both before and during their trip. The digital device serves not only as an information medium, but also as an all-in-one solution with which guests can access the destination. Guests decide to use an output channel depending on the situation, need and habit. In order for information to be displayed on different media, it must be prepared in a coherent manner. The data can then be used interoperably and can [...]

7 07, 2020

Further Sources Regarding Data Management and Linked Open Data

2022-07-11T10:28:38+02:007. July 2020|Open Data|

The topic of data management and Linked Open Data has become increasingly relevant in tourism in recent years. Therefore, the following guidelines and publications were realized. 2021: Artificial Intelligence in Germany’s Inbound Tourism Industry Magazine Editor: Christian Leetz Abstract: The AI Magazine analyses the opportunities and challenges arising from one of the most prominent drivers of technology in the digital revolution in the tourism industry, artificial intelligence. https://open-data-germany.org/ai-magazine 2020: Open Data Manual in Germany's Tourism Industry Authors: Eric Horster, Elias Kärle, Florian Bauhuber, [...]

17 02, 2020

Open Data in Brandenburg

2022-07-11T10:27:37+02:0017. February 2020|Best Cases, Open Data|

"Our goal: good data-based services for customers and tourism partners. In this context, open data will become increasingly important in the future." Tourismus-Marketing Brandenburg GmbH (TMB) received the 2018 German Tourism Award for its Brandenburg Content Network. Objective for this database: To make high-quality digital content available nationwide - and beyond. What is the current status here? Numbers, Data, Facts The Brandenburg content network consists of... about 350 regional partners who maintain the data at local and sub-regional level. approx. 14,000 integrated points of interest. more than 27,000 events [...]

5 02, 2020

ThüCAT – The Concept of Digital Tourism

2022-07-11T10:26:47+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

What if...? ...the exhausted hiker in search of a cool beer would no longer have to stand in front of closed doors, even though the website said 'open'? ...there was no answer such as "I don't know!" to the question "Alexa, where can I go dancing tonight in Erfurt?"? ...dynamic startups would have all the up-to-date, authentic and correct data of Thuringia's tourism, in order to develop innovative applications and offers without any obstacles? The employees of Thüringer Tourismus GmbH asked themselves these questions based on the state tourism strategy Thuringia 2025. "We were looking for [...]

5 02, 2020

Tourism data management North Rhine-Westphalia – Open, Linked, Digital

2022-07-11T10:26:00+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

Today's guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people's information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today. This is where the project "Tourist Data Management North [...]

5 02, 2020

Cosmopolitanism and Nonchalance in Lübeck

2022-07-11T10:25:17+02:005. February 2020|Best Cases, Data Management, Open Data|

Lübeck und Travemünde Marketing GmbH developed a new strategy in 2017/18, which included a value discussion on brand identity that identified openness as an important component, among other things. Openness - the topic of Open Data. It comes as no surprise when Christian Martin Lukas, Managing Director of Lübeck and Travemünde Marketing GmbH, says: "I think Open Data is great. And period." Open Data and Lübeck - It Fits "Lübeck has always been a cosmopolitan city. That is part of our DNA. That's why Lübeck and Open Data fit together so well. Lübeck [...]

10 12, 2019

Open Data and SEO – Is that possible?

2022-07-11T10:24:38+02:0010. December 2019|Open Data, Technology|

As an SEO consultant, I was very skeptical at first: "Open Data and SEO? Can that work? Does it even make sense?" In the meantime, I have had the opportunity to find out more about the topic of Open Data and the concept as it is being implemented by the GNTB and the specialist group that has been formed. I'll go ahead to say today, "Yes, it can make sense, even from an SEO point of view"! In addition, the following article should also be seen only within the context of search engines. Ecosystems that are not analyzed [...]

Go to Top