Open Data

17 02, 2020

Open Data in Brandenburg

2022-07-11T10:27:37+02:0017. February 2020|Best Cases, Open Data|

"Our goal: good data-based services for customers and tourism partners. In this context, open data will become increasingly important in the future." Tourismus-Marketing Brandenburg GmbH (TMB) received the 2018 German Tourism Award for its Brandenburg Content Network. Objective for this database: To make high-quality digital content available nationwide - and beyond. What is the current status here? Numbers, Data, Facts The Brandenburg content network consists of... about 350 regional partners who maintain the data at local and sub-regional level. approx. 14,000 integrated points of interest. more than 27,000 events [...]

5 02, 2020

ThüCAT – The Concept of Digital Tourism

2022-07-11T10:26:47+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

What if...? ...the exhausted hiker in search of a cool beer would no longer have to stand in front of closed doors, even though the website said 'open'? ...there was no answer such as "I don't know!" to the question "Alexa, where can I go dancing tonight in Erfurt?"? ...dynamic startups would have all the up-to-date, authentic and correct data of Thuringia's tourism, in order to develop innovative applications and offers without any obstacles? The employees of Thüringer Tourismus GmbH asked themselves these questions based on the state tourism strategy Thuringia 2025. "We were looking for [...]

5 02, 2020

Tourism data management North Rhine-Westphalia – Open, Linked, Digital

2022-07-11T10:26:00+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

Today's guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people's information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today. This is where the project "Tourist Data Management North [...]

5 02, 2020

Cosmopolitanism and Nonchalance in Lübeck

2022-07-11T10:25:17+02:005. February 2020|Best Cases, Data Management, Open Data|

Lübeck und Travemünde Marketing GmbH developed a new strategy in 2017/18, which included a value discussion on brand identity that identified openness as an important component, among other things. Openness - the topic of Open Data. It comes as no surprise when Christian Martin Lukas, Managing Director of Lübeck and Travemünde Marketing GmbH, says: "I think Open Data is great. And period." Open Data and Lübeck - It Fits "Lübeck has always been a cosmopolitan city. That is part of our DNA. That's why Lübeck and Open Data fit together so well. Lübeck [...]

10 12, 2019

Open Data and SEO – Is that possible?

2022-07-11T10:24:38+02:0010. December 2019|Open Data, Technology|

As an SEO consultant, I was very skeptical at first: "Open Data and SEO? Can that work? Does it even make sense?" In the meantime, I have had the opportunity to find out more about the topic of Open Data and the concept as it is being implemented by the GNTB and the specialist group that has been formed. I'll go ahead to say today, "Yes, it can make sense, even from an SEO point of view"! In addition, the following article should also be seen only within the context of search engines. Ecosystems that are not analyzed [...]

2 12, 2019

Open Data in Siegen-Wittgenstein

2022-07-11T10:23:57+02:002. December 2019|Best Cases, Data Management, DMO, Open Data|

Siegen-Wittgenstein is a region that has been dealing with Open Data for a long time. What's beginning to show, time and again: It's not just about technology, it's very much about people. Openness, Trust and Courage Julia Hilpisch, responsible for content management and digital strategy at the Siegerland-Wittgenstein e.V. tourism association, is certain: "Seldomly, technology and money are the problem with Open Data." It is more about people, communication and emotions, because Open Data is currently strongly associated with fear. Fear of losing one's own data sovereignty or one's own areas of responsibility and position. [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

15 11, 2019

The Legal Implications of Open Data

2022-07-11T10:21:47+02:0015. November 2019|Data Management, DMO, Legal Framework, Open Data, Strategy|

and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating DMOs without restriction. The generic term "open data" refers primarily to digital content such as texts, infographics, images and videos that can be used and modified by anyone without inquiry or permission. In German law, the copyright of the producers as well as the image and personality rights of the persons concerned must be taken into account. The following article is intended to show which rights are specifically affected [...]

15 11, 2019

How do I Implement Open Data in My Organization?

2022-07-11T10:21:02+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation. Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The [...]

14 11, 2019

How Digitalisation Changes the Tasks of a DMO

2022-07-28T16:54:32+02:0014. November 2019|DMO, Open Data, Smart Destination, Strategy|

And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a DMO originate on the one hand from administrative units, on the other hand from cooperations as well as the actions of the guest itself. A DMO can operate at federal state level (LTO = Landestourismusorganisation) as well as at regional level (regional DMO). The Influence of Digitalisation on the Tasks of a DMO The abbreviation DMO once stood for Destination Marketing Organisation. The DMO concentrated [...]

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