STRATEGIES
Steps for digital transformation in your organisation
Due to digitalisation, the tasks for tourism organisations are changing at all levels. Whereas the “M” in LMO and DMO used to stand for “marketing” in particular, this has changed to “management” in recent years. Looking at the profound importance of data within the work of tourism organisations by now, it is clear that the development will continue to lean towards a “data management” organisation.
In order to make this possible, some important prerequisites and processes must be addressed and implemented in the respective organisations.
Contributions to the topic Strategy
We would, therefore, like to share our knowledge and support tourism organisations in their strategic work. For this purpose, our experts have created technical papers with tips & tricks for the digital transformation in DMOs.
Open data in tourism: innovation through AI and structured data
Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that [...]
Digital challenges in tourism
Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. [...]
The future of data management for inbound tourism to Germany
I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the [...]
Status Quo Open Data activities of the LTOs and Magic Cities
In addition to the activities of the Open Data Project Group, the LTOs and Magic Cities are also actively promoting the topic in their federal states and cities. The [...]
10 Tips for Open Data
We often hear the statement "I understand open data in theory, but how do I prepare my data to be open data now?" In order to explain the necessary [...]
The Digitally Networked Guest
Guests are digitally connected - always and everywhere. The behavior of guests is changing in the course of advancing digitalization: they are increasingly informing themselves and booking digitally, both [...]
