STRATEGIES
Steps for digital transformation in your organisation
Due to digitalisation, the tasks for tourism organisations are changing at all levels. Whereas the “M” in LMO and DMO used to stand for “marketing” in particular, this has changed to “management” in recent years. Looking at the profound importance of data within the work of tourism organisations by now, it is clear that the development will continue to lean towards a “data management” organisation.
In order to make this possible, some important prerequisites and processes must be addressed and implemented in the respective organisations.
Contributions to the topic Strategy
We would, therefore, like to share our knowledge and support tourism organisations in their strategic work. For this purpose, our experts have created technical papers with tips & tricks for the digital transformation in DMOs.
MCP Server – AI access to the Open Data Knowledge Graph
The next generation of data utilization is here: Artificial intelligence directly accesses structured data. With the MCP Server (Model Context Protocol), we provide the Open Data Knowledge Graph of [...]
The GNTB Service Portal
Structured access to tourism open data Data is a central basis for the digital development of tourism. Whether it's a travel platform, destination website, app or analysis tool - [...]
From open data to smart travel experiences
How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open [...]
Open data in tourism: innovation through AI and structured data
Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that [...]
Digital challenges in tourism
Digitalization makes travel planning more individual and authentic. Visitors are increasingly using digital channels and information sources when planning their trip, but above all when they are there. And [...]
The future of data management for inbound tourism to Germany
I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the [...]
