In addition to the activities of the Open Data project group, the LMOs and Magic Cities are also actively promoting the topic within their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person.
In Baden-Württemberg, the database mein.toubiz of land in sicht AG is used as the central state system for recording and digitizing the tourism infrastructure. In mein.toubiz, different data types such as POI & infrastructure, routes & tours, events, regions, cities & towns, gastronomy, accommodations, offers and experiences can be maintained.
Data maintenance is decentralized at the local or service provider level, via regions to the TMBW. In total, over 2,000 logins maintain their data. Data maintenance directly on site ensures that maximum expert knowledge enters the system, and the TMBW ensures that the data is given visibility. Through cooperations such as with the local public transport company in Baden-Württemberg, the data is enriched and put into value, for example, live public transport data is added to the system.
An integrated Open Data check makes it possible to define which license can be issued per data set or per image/medium during input. This is to ensure that content sharing is clearly regulated. By the end of 2021, more than 100,000 datasets from all over Baden-Württemberg will have been collected, but only a fraction of the data is still licensed as Open Data.
Via the Open Data Pool BW, the TMBW makes the open data available free of charge to data interested parties via API. The data maintained in mein.toubiz is also available to tourism professionals in the state itself. For example, websites can be generated directly from mein.toubiz or partial elements such as event calendars can be integrated on your own website.
In addition to the continuous (technical and thematic) expansion of the mein.toubiz database, the TMBW supports those entering data in Baden-Württemberg with accompanying online seminars on data maintenance and, since summer 2021, with a chatbot.
General information on data management in Baden-Württemberg as well as a video on the TMBW Tourism Day 2021 are available at Tourismusnetzwerk BW.
With BayernCloud Tourismus, BayTM creates a digital platform for providing and sharing open tourism data based on the software solution dataCycle of pixelpoint multimedia werbe GmbH. In addition to the data available under open data licenses, the platform will also be published under an open source license to ensure sustainable further development and long-term use of BayernCloud Tourism.
The BayernCloud, designed as a data hub, enables easy data exchange for different actors and thus provides all relevant tourist information with the help of open data licenses from Bavaria up-to-date and centrally for further use. Thus, the data can be easily and automatically used for further output channels as well as the GNTB’s Knowledge Graph and the visibility of the tourism offer is increased. At the same time, this reduces the data maintenance effort for the regions, destinations and municipalities. In addition, the networking of data and easier access to data creates numerous potentials for innovative solutions for Bavarian tourism.
In addition to static data, such as POIs, accommodations, gastronomy, tours, events and experiences, dynamic data will also flow into the BayernCloud in the future. This can include, for example, parking lot occupancy data, visitor volume, traffic information, live public transportation data, and weather data. These are to be fed into the BayernCloud in real time and played out via various platforms, such as Ausflugsticker Bayern.
More information about BayernCloud Tourism is available at bayerncloud.digital.
According to Berlin’s current Tourism Concept 2018+, digitalisation in urban tourism is of crucial relevance. In order to take this aspect into account, visitBerlin is currently in the midst of a digital transformation process. This consists of several individual components, such as the digitalisation of visitor flows on the basis of mobile phone data, in order to ensure a future-oriented approach.
Data and its use represent the elementary basis for this. visitBerlin is also currently evaluating all systems and their content with regard to their use for open data. In addition, diverse tourism knowledge is available, for example in the form of events, multimedia information, insider tips and suitable products, which will provide an even more comprehensive picture of Berlin tourism in a systemically networked form.
For some time now, information on our main portal about, for instance places of interest or events has been structured and displayed in an excellent way according to schema.org. With a future “data hub“, this information is to be bundled, correlated and made available. In addition to the connection of the existing systems, the bracket will also become the consolidated basis for the output and thus also be able to broaden the availability of structured outputs for open data.
For 15 years, TMB has been operating the cross-state content network Brandenburg on the basis of its self-developed POI, event, tour, MICE, media and accessibility database. More than 500 institutional editors (tourism associations, tourist information offices, municipalities, economic enterprises, etc.) are connected to the databases, as well as more than 1,800 digital output channels of regional, national and international partners. In 2018, TMB and its partners were awarded the German Tourism Prize for this network development of a joint, uniform content management.
The databases contain approximately 40,000 event records, 35,000 POI records, 2,100 tour records, and other special interest records (e.g., vendors with accessibility information), which are collected for both tourism use cases and local populations. Due to the proprietary development of the system, individual structures can be set up per client via the multi-client capability and the very extensive rights system (own certificates, categories, room structures, maintenance rights, input masks, etc.). For example, the databases of the Brandenburg content network are, among other things, the central data management system for the APP DB Ausflug of DB Regio Nord-Ost and are used for this purpose throughout Germany.
The databases of the content network are technically and organizationally operated by TMB. This includes system hosting, guidelines, training, quality management and further development of the system. The data will be made available to users on a daily basis as XML and, from summer 2023, in other formats (e.g. Json). The basis for the use of data is a content supply contract. In addition to many hundreds of websites and APPs of tourism organizations, municipalities, tourism providers and others, the data users also include the state-wide software “Mein Brandenburg” with 140 licensees and more than 300 digital touchpoints on site, 1,200 publicly accessible WLAN hotspots, the municipal APP family “Smart Village APP”, the intermodal mobility platform “bb-navi” as well as international partners such as the ADAC. An encapsulable website framework for Brandenburg’s destinations has been supplementing the reach of the data once collected for many years, with 14 portals and an average of 3.5 million unique users.
Since 2020, TMB has been working with its partners to develop a new data management system (tourism data hub). In the process, an input management system is created as an in-house development. The data is then transferred to an output management system that distributes the data in various formats. On this basis, output management will be able to play out the data in the future using the “extended schema.org annotation” developed in the Open Data Tourism Alliance. For an efficient interlocking between the development of schema.org annotations and the application level, TMB is involved in the Steering Committee of the Open Data Tourism Alliance.
For more information, visit www.contentnetzwerk-brandenburg.de.
Contact TMB Tourismus-Marketing Brandenburg GmbH:
WFB Wirtschaftsförderung Bremen GmbH
Contact Wirtschaftsförderung Bremen GmbH – Marketing & Tourism Division:
- Martina Ziesing
- Lea Garner
- Henning Sklorz
In line with Hessen’s Strategic Marketing Plan 2019-2024, Hessen Tourism envisions the establishment of a digital, statewide data management platform as a data network of all Hessen tourism organizations in Hessen.
Tourism Hub Hessen
will in future be a state-wide database for the Hessian tourism industry, uniformly recording, networking and digitizing Hessen’s tourist diversity with its sights and excursion options, accommodations, events and its gastronomy. The aim is to play out the content in an automated and target group-oriented manner via the relevant channels of the guests and to increase the visibility of the tourist offer in Hesse. Furthermore, the direct access of the partners and stakeholders as well as the connection of the inventory systems in the country should dissolve data silos, avoid duplicate maintenance and connect to the knowledge graph of the German National Tourist Board.
In cooperation with the Thüringer Tourismus GmbH (TTG), Hessen adapts the graph-based content database, the Thüringer Content-Architektur Tourismus (ThüCAT) and implements it in the modular Tourism Hub Hessen. The content database is being adapted and further developed to meet the specific needs and requirements of the tourism industry in Hesse. This is based on the findings of the data audit conducted in 2020. Another module of the Tourism Hub Hessen is the so-called Experience Hub, a database for bookable offers, such as tours and activities, as well as the Media Hub as a central database for tourist images and videos. The Meta-Hub, the functional user frontend allows all destinations access to the Tourism Hub Hessen and ensures a harmonized control and synchronization of the databases. The modular Tourism Hub Hessen is constantly adaptable to the challenges of tomorrow.
In the cross-state cooperation, the state marketing and management organizations of Hesse and Thuringia are joining forces to further develop the content database to ensure future-proof tourism data management. In particular, tourist regions that lie in the border area and are thus developed and marketed on both sides – by Hesse and Thuringia – benefit from this, such as the Rhön or the Werra Valley.
To ensure the uncomplicated and legally compliant use of images and texts, the project follows the Open Data approach and a common tourism data standard based on schema.org and the Open Data Tourism Alliance (ODTA). By inserting the data once, a future-proof guest information is created, the content of which can flow without technical barriers as well as machine-readable into the common applications and digital platforms, including search engines and digital language assistance programs.
For more information on the Tourism Hub Hessen, visit the Tourism Network.
Contact HA Hessen Agentur GmbH:
- Oliver Maniyar
Hamburg Tourismus GmbH (HHT) is a successful public-private partnership model. We aim to be a service provider, a source of inspiration and a networking partner for the industry both inside and outside the city.
In our role as a service provider, the provision of content to service providers and players in the market has been an important priority for years. For instance, a preliminary stage of open data has already been implemented very successfully within the event database of the Hamburg metropolitan region since 2014.
For the launch of the Knowledge Graph, we will provide the comprehensive event data of Hamburg and then check which other data types are suitable for integration into the graph from HHT’s point of view.
The centrally stored data, currently just under 5,000 excursion destinations/accommodations and over 10,000 events per year, is made available by the MV Tourism Board in XML, JSON and JSON-LD formats. The current user portfolio ranges from tourism destinations and regions in Mecklenburg-Vorpommern to national transport operators and international marketing initiatives. Playout points range from websites to apps to outdoor touch displays. New users are always welcome.
At events and in workshops, the national association and its members provide information about the advantages of registration in the common database and the free usability of data, which leads to a continuous growth of the data stock.
TourismusMarketing Niedersachsen GmbH (TMN) is currently implementing the Niedersachsen Hub in neusta/hubermedia’s destination.one system: a state-wide database in which the content of the state’s regions and cities is bundled.
The collected data thereby is structured and consistent under open usage licenses which can be used by all tourism partners in the future. The topic of open data is closely linked to the Niedersachsen Hub, because the bundled data can only be passed on to other users with the help of appropriate licenses.
Within the project, special emphasis is placed on raising the awareness of the partners on topics related to the implementation of the Content Hub. Starting at the end of 2020, simultaneously to the introduction of the database, the communication of a wide range of training topics such as Open Data & Creative Commons, digital contact points, or content creation and relevant rights issues will begin.
Informative technical articles are enriched with explanatory videos and practical examples. To this end, model forms and guidelines are being developed to provide tangible added value to partners in the state and to achieve a uniform level of knowledge. In addition, the TMN will continue to provide information about the project and the opportunities for participating in the Niedersachsen Hub as part of a roadshow at digital information events and, where possible, also on site.
Further information can be found in the Tourismusnetzwerk or summarised as an image film.
Contact TourismusMarketing Niedersachsen GmbH (TMN):
Tourism Data Management North Rhine-Westphalia – Open, Linked, Digital
Today’s guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people’s information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today.
This is where the project “Tourist Data Management North Rhine-Westphalia – Open, Linked, Digital”, funded by the state of North Rhine-Westphalia and the EU, comes into play. With this project, Tourismus NRW e.V., together with its regional partners and the support of the Fraunhofer Institute for Software and Systems Engineering (ISST), wants to ensure that North Rhine-Westphalia is fit for the future as a travel destination – and thereby implements central requirements of the state tourism strategy.
Making NRW more visible as a travel destination by way of high-quality data of its own
Data must be processed in such a way that it is machine-readable and can be played out on all conceivable output devices, from smartphones to smart speakers, in a target-group-oriented and personalized manner within the respective travel contexts. The prerequisite for this is consistent data standards and also the opening up under licensing law. A continuous content flow between all system levels of tourism and its service providers as well as quality data are indispensable for meeting the needs of new generations of guests – and at the same time serving as breeding ground for innovative ideas, which in the end also benefit the guests.
Technically, a state-wide data hub was therefore created for NRW tourism, which enables the exchange as well as the networking of data within NRW (but also beyond).
The NRW Data Hub
The Data Hub controls the tourism data flows in North Rhine-Westphalia. Data is integrated into the Data Hub via interfaces and the most diverse data types are united on one platform. To make it possible for the data to be played out equally everywhere, the data must be made machine-readable. This means that they must be structured according to a coherent standard and, if there is content worthy of protection, must be provided with a valid licence.
Through central management and coherent quality criteria, we in North Rhine-Westphalia will jointly increase data quality and its usability in the future. Thus, we not only strengthen our digital presence, but the cooperation and networking between partners as well. Once managed, put out everywhere – added value for everyone!
On the output side, a wide variety of players will be able to access and play out the data in the future. Guests thus easily receive information via all information channels, when, how and where needed. Thanks to its open structure, the North Rhine-Westphalia Tourism Data Hub enables new, innovative service providers to enrich their products directly with high-quality tourism data: All players in the state are thus part of new apps, portals and other relevant channels from day one.
Networking and Agility are Important Prerequisites
In order to achieve the goals set, important prerequisites are needed, such as systematic networking at various levels: The dovetailing of the North Rhine-Westphalian regions with the state tourism association is just as important as the exchange with the active players in German tourism, because the development of a statewide data hub must ultimately be compatible with other solutions, for example the planned Knowledge Graph of the German National Tourist Board (GNTB).
Further important steps of the pilot project are the realization of a comprehensive change process by switching from sheer marketing to management and administration of data, the introduction of agile organizational principles in view of shortened product and innovation cycles as well as the conversion to new Sinus target groups and their changed travel and booking behavior. The project also explicitly includes corresponding market research activities.
At the start of the project in September 2019, an initial inventory of the data system landscape in NRW was carried out. In addition, workshops were held with the regional partners of Tourism NRW with regard to developing a state-wide content strategy. In the first phase of the project, the main focus is on building up competence of the involved project partners. For this purpose, an appropriate qualification programme has been developed. The Data Hub NRW and the associated project website were launched at ITB 2021. Here you will find extensive information about the project, the current implementation status and knowledge content.
In this project, the aforementioned challenges are to be mastered and the goals are to be met together with the repsective project partners. By way of the model implementation (real-lab) of measures on site, in the regions, findings are to be gained that will then serve to make adjustments and create a nationwide solution from the pilot phase in the future.
The new state tourism strategy recommends a data and content strategy for NRW which is to be organised in a decentralised but nevertheless linked manner. For this purpose, a qualified partner structure will be established along the new tasks. Tourismus NRW e.V. and its tourist regions stand for this association.
Further information can be found on the project website and the B2B portal of Tourismus NRW e.V.
Rhineland-Palatinate Tourism GmbH (RPT) has been managing and operating the Rhineland-Palatinate digital treasure trove of knowledge with the ten vacation regions of Rhineland-Palatinate (RLP) and 135 locations for almost 20 years. It contains the tourist infrastructure (e.g. tours, accommodation, places to stop for refreshments, sights) and the tourist offer (e.g. events, packages, experiences, guided tours) of the country. This decentrally maintained content is the basis for tourism marketing and for guest services and is put into value at various touchpoints. Currently, more than 200 playout channels are connected (e.g. websites, tour portals, apps, booking portals).
As part of the RLP 2025 Tourism Strategy, the data will be combined in a DataHub and the legal, organizational and technical framework will be created for the digital treasure trove of knowledge to be made available as Open Data. This also includes the development of sample contract templates. In addition to providing data for the GNTB’s Knowledge Graph, data collections can be curated from the DataHub and shared with partners/further playout channels in a targeted manner. In addition, RPT is working to connect additional both tourism and non-tourism source systems to continuously expand and improve the digital knowledge base. The RPT is involved in various working groups in the development of a common tourism knowledge graph for Germany and the DACH region.
Contact Rheinland-Pfalz Tourismus GmbH:
In connection with the topic of Open Data, the Tourismus Zentrale Saarland GmbH has already initiated various activities. In cooperation with the agency land in sicht, the new version of the content management system “toubiz” has gone online. Here, the various data of POIs, events, catering establishments, direct marketers and places all around Saarland, which are already available in structured form, are exported from two portals into a central system.
Data maintenance is thus clearer, more detailed and more flexible than before. The cooperation with the agency is a constant optimization process in which new digital solutions are developed and existing ones are improved. In the context of the greater region comprising Rhineland-Palatinate, Luxembourg, Wallonia, East Belgium, Lorraine and Saarland, work is also already underway regarding a data collector which is to form the basis for joint cross-border marketing.
The individual regions in Saarland are regularly informed about these projects and activities and the current status of the Open Data project at federal state level and kept up to date on developments in the field of Open Data.
Tourismus Marketing Gesellschaft Sachsen mbH (MGS) officially launched the Saxony Tourism Network, or SaTourN for short, in January 2022 with the launch of its new website as its first output channel. Together with its tourism partners, the cities and regions in Saxony, TMGS has been able to work intensively on this project, which is central to tourism strategy, with great dedication and innovation over the past two years.
In this digital architecture for tourism in Saxony, data is aggregated and processed according to a uniform schema in such a way that it is made collectively accessible and usable for various digital applications. At the heart of SaTourN is a relational database that provides tourist data – host, event, gastronomy, tour, POI and offer data. As a data hub, it is connected to various primary systems – Outdooractive, Feratel, Regiondo, TIS, BookingKit and DAMAS – via interfaces. These systems have already been used intensively for many years by tourism stakeholders in Saxony as a travel destination, so that decentralized data maintenance is possible via learned structures.
The new digital architecture aims to provide high-quality content. The clear advantage here is: Bundle once, spend differently!
With the promising digital architecture for tourism in Saxony, the Free State of Saxony is part of the nationwide innovation project Knowledge Graph of the German National Tourist Board. The tourism data in the central database is bundled in an open, freely usable and accessible system, processed for use at the federal level and transferred to the Germany database of the German National Tourist Board GNTB (Open Data-/Knowledge Graph). Petra Hedorfer, Chairwoman of the Board of the German National Tourist Board (GNTB): “With the launch of the central tourism database, Saxony is making an important contribution to the realization of the Open Data/Knowledge Graph project – the most comprehensive digital infrastructure project for German tourism to date.
The video on digital architecture for tourism in Saxony illustrates the project’s concern and implementation.
TMGS sees itself as a competence center and innovation driver in this digital project. Its task is to coordinate and further develop SaTourN across regions and to support the destinations in implementing their tasks. For technical coordination, it is supported by the digital agencies neusta destination solutions GmbH and hubermedia GmbH, which together offer the open-data-capable database solution “destination.one” with a framework concept.
The new website can be used by partners in the country as a framework, a customizable modular system. Thus, the first regional marketing organizations – Dresden Marketing GmbH, Leipzig Tourismus- und Marketing GmbH, CWE – Chemnitzer Wirtschaftsförderungs- und Entwicklungsgesellschaft mbH, Tourismusverband Sächsische Schweiz e.V. and Tourismusregion Zwickau e.V. – are following the TMGS model and will launch their own websites in the coming weeks.
For more information on the project, visit the Saxony Tourism Network.
Contact Tourismus Marketing Gesellschaft Sachsen mbH:
- Nadine Wojcik
Project Description and Approach
Open Data is on everyone’s mind. Open and easy access to existing data is one of the current topics, not only in administration, but also in economy and tourism. Basically, it is about the free usability, dissemination and further use of data resources – such as geodata, traffic information or scientific findings.
What is SAiNT?
SAiNT is the acronym for Saxony-Anhalt intelligent Networking Technology. The aim of SAiNT is to combine, process and disseminate data collected at various locations in the state of Saxony-Anhalt. Basically, the data processed by SAiNT should be available to the general public as Open Data.
The data we have selected is infrastructural, touristic and investor-relevant information. Our aim is to provide users with a quick and easy overview of the “points of interests” in a region X, to filter, but also to view them in detail.
Finally, we want to use the foundations of SAiNT to further develop our offerings – both tourism marketing as well as location marketing – and create new digital output channels for an even more effective target group approach.
Why another database?
The advantage of the central database is the standardization of data access and data formats. In the source databases, the information is not available in a consistent form, so that an apparently simple query such as “show me points of interest, hotels and bus stops within a ten-kilometre radius” becomes a complex task that would take far too long to be of value to users. This will be significantly accelerated by the consolidation.
It is also advantageous that the database is regularly updated from the source data. Thus, no one has to worry that information now has to be maintained in yet another place – all data continues to be kept up to date where it already is. Thereby, SAiNT combines the advantage of distributed data storage and many contributors with a fast-responding, centralized database.
In order to achieve this ambitious goal, we are proceeding in several steps. After relevant data had been identified in a wide variety of databases, we invited tenders for the compilation and elaboration of this data and awarded the contract. This task area is currently being implemented, as can also be seen in the graphic.
Further, the API for accessing the database is first defined and designed so that the database can be accessed and searched intelligently. Subsequently, a web application will be designed, which will not only enable the prepared access for end users, but also allow the partners of the IMG – whether community, tourism organisation or investor service – to integrate their own version of SAiNT on their pages.
Please, find more information on the project page.
Contact Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH:
- Barbara Weinert-Nachbagauer
- Martin Fricke
If you want to be fit for the future, you need to network your data. The Tourismus-Agentur Schleswig-Holstein pursues the goal of a cross-regional, sustainable data management for the entire Schleswig-Holstein tourism. In the long term, according to the vision, it should be possible to play out data for the most diverse use cases on the most diverse media, in order to reach the traveler on the most diverse channels.
The basis for this is provided by the structures and databases available in state marketing, especially at TA.SH. In order to ensure an exchange with other stakeholders in the state, TA.SH is pursuing the concept of a digital data hub. Thus, an exchange with others can take place via the TA.SH interface, even if different systems are used locally for their own data management.
“The targeted digital presence of tourism businesses is a key factor in drawing attention of potential guests at home and abroad to Thuringia and its attractive offerings,” Tiefensee continues. Digitalization as the field of action in tourism is therefore also a focus of the Thuringian Tourism Strategy 2025. The linchpin here is the “ThüCAT” database, which is an open platform that will enable all tourism players in the future to store, maintain and manage their data in a common system.
The data – such as pictures, articles, videos, contacts, etc. – can then be published on various channels, such as www.thueringen-entdecken.de.The information can be played out on your own website or common booking portals, or can also be used by other tourist sites. By simultaneously linking requested data with other information, such as offers, guided tours, routes, etc., all relevant information can be made available to the guest, up-to-date and in high quality. This increases the visibility of tourism businesses many times over, especially small ones that do not have the necessary resources, such as a complete website of their own, explains Tiefensee.
Currently, the Thüringer Wirtschaftsministerium and the Thüringer Tourismus GmbH are working together with the pilot partners of ThüCAT, the Regionalverbund Thüringer Wald e.V., the Rhön GmbH, the Meiningen GmbH and the city of Schmalkalden on the structure and functionalities of the database as well as on the accompanying processes, such as the content strategy. The aim is to involve all willing stakeholders in Thuringia in the project. The investment costs of 650,000 Euros for the construction will be paid from the European Regional Development Fund (ERDF). Running costs after implementation will be shared equally by the TTG and the recognised destination management organisations at regional level.
Germany’s metropolises are at the top – traditional and modern at the same time, they attract millions of tourists year after year. The marketing organisation Magic Cities Germany has set itself the goal of implementing joint media, marketing and sales activities for the ten largest German cities, thus raising their profile in selected overseas markets and increasing the number of overnight stays. The network includes Bremen, Dresden, Düsseldorf, Frankfurt, Hamburg, Cologne, Leipzig, Munich, Nuremberg and Stuttgart. The Magic Cities represent almost 30 % of the incoming tourism in Germany and are therefore a significant factor for Germany as a tourism location.
Especially in metropolitan areas, there are countless different data that are of concern to tourists if they want to have a successful stay. The Magic Cities contribute to the development of practice-oriented structures for the Open Data project with their know-how.