In addition to the activities of the Open Data project group, the LMOs and Magic Cities are also actively promoting the topic within their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person.

On federal state level in BW, the toubiz database of land in sicht AG – which is also anchored as central database in the new state tourism concept – was fundamentally revised as a common data pool for all tourism data. An “Open Data Check” has been integrated to ensure that content sharing is clearly regulated. Another focus is on digitalization of insider knowledge regarding tourism.

The database will be officially presented in Stuttgart at the beginning of December. In assistance to the production of appropriate “open” content, a sample of a commissioned production will be made available to state partners.

In the coming year, training materials and events will follow in order to deepen topics of digitisation, open data and data management in the state.

Information is available on Tourismusnetzwerk BW.

Contact TMBW:

Tourismus Marketing GmbH Baden-Württemberg

With BayernCloud Tourism, the Bavaria Tourism Marketing GmbH (BayTM) creates a digital platform for providing and sharing open tourism data based on the software solution dataCycle by pixelpoint multimedia werbe GmbH. In addition to the data available under open data licenses, the platform will also be published under an open-source license to ensure sustainable further development and long-term use of the BayernCloud Tourism.

The BayernCloud, designed as a data hub, enables easy data exchange for different stakeholders and thus provides all relevant tourism information from Bavaria up to date and centrally for further use with the help of open data licenses. Thus, the data can be easily and automatically used for further output channels as well as the GNTB’s Knowledge Graph and the visibility of the tourism offer is increased. At the same time, this reduces the data maintenance expense for the regions, destinations and municipalities. In addition, the linkage of data and the facilitated data access create numerous potentials for innovative solutions for Bavarian tourism.

In addition to static data, such as point-of-interests, accommodations, gastronomy, tours, events and experiences, dynamic data will also be added to the BayernCloud in the future. This could include, for example, occupancy data for parking spaces, visitor numbers, traffic information, live public transport data and weather data. These will be integrated in the BayernCloud in real time and distributed via various platforms, such as the Ausflugsticker Bayern, a digital tool for visitor management in Bavaria.

Further information on BayernCloud Tourism are available at

Contact Bavaria Tourismus Marketing GmbH:

Logo Bavaria

According to Berlin’s current Tourism Concept 2018+, digitalisation in urban tourism is of crucial relevance. In order to take this aspect into account, visitBerlin is currently in the midst of a digital transformation process. This consists of several individual components, such as the digitalisation of visitor flows on the basis of mobile phone data, in order to ensure a future-oriented approach.

Data and its use represent the elementary basis for this. visitBerlin is also currently evaluating all systems and their content with regard to their use for open data. In addition, diverse tourism knowledge is available, for example in the form of events, multimedia information, insider tips and suitable products, which will provide an even more comprehensive picture of Berlin tourism in a systemically networked form.

For some time now, information on our main portal about, for instance places of interest or events has been structured and displayed in an excellent way according to With a future “data hub“, this information is to be bundled, correlated and made available. In addition to the connection of the existing systems, the bracket will also become the consolidated basis for the output and thus also be able to broaden the availability of structured outputs for open data.

Contact Berlin Tourismus & Kongress GmbH:

Berlin Tourismus & Kongress GmbH

For more than 10 years, TMB has been operating the ContentNetzwerk Brandenburg (CONI) on the basis of the databases “Datenmanagementsystem (DAMAS)”, the “Eventdatenbank Brandenburg” and the reservation system “TOMAS”. About 450 editors are connected to the network. The databases contain approximately 15,000 POI records, about 35,000 events per year and circa 1000 bookable service providers. The CONI is operated by TMB in technical and organisational terms. This includes system hosting, rules and regulations, training, quality management and further development of the system.

The system sees itself as a data management system. Due to the proprietary development of the system, individual structures can be set up per client via the multi-client capability and the very extensive rights system (own certificates, categories, room structures, maintenance rights, input masks, etc.).

The data is made available to users on a daily basis as XML. The basis for the use of data is a content supply contract. Secure access to the data is provided by a certificate.

Since 2020, TMB has been working with its partners to develop a new data management system (tourism data hub). In the process, an input management system is created as an in-house development. The data is then transferred to an output management system that distributes the data in various formats. This means that output management will also be able to play out the data in the future including the jointly developed “extended annotation”. The data annotation according to Creative Commons will take place in 2021.

Further information can be found in the Brandenburg Tourismusnetzwerk.

Contact TMB Tourismus-Marketing Brandenburg GmbH:

TMB Tourismus-Marketing Brandenburg GmbH

WFB Wirtschaftsförderung Bremen GmbH

Contact Wirtschaftsförderung Bremen GmbH – Marketing & Tourism Division:

WFB Wirtschaftsförderung Bremen GmbH

In the course of developing the “Strategic Marketing Plan for Hessen 2019-2024 – Tourism 4.0”, goals and core tasks were defined that form the basis of and support an open data strategy.

Key points are:

  • development of a content/data management concept
  • development of digital infrastructures
  • establishment and maintenance of a quality-oriented, digital, state-wide uniform data management platform as a data network of all Hessian tourism organisations
  • digital competence agency by Hessen Tourism
  • implementation of digital tools

Contact HA Hessen Agentur GmbH:

HA Hessen Agentur GmbH

Hamburg Tourismus GmbH (HHT) is a successful public-private partnership model. We aim to be a service provider, a source of inspiration and a networking partner for the industry both inside and outside the city.

In our role as a service provider, the provision of content to service providers and players in the market has been an important priority for years. For instance, a preliminary stage of open data has already been implemented very successfully within the event database of the Hamburg metropolitan region since 2014.

For the launch of the Knowledge Graph, we will provide the comprehensive event data of Hamburg and then check which other data types are suitable for integration into the graph from HHT’s point of view.

Contact Hamburg Tourismus GmbH:

Hamburg Tourismus GmbH

Mecklenburg-Vorpommern’s tourist data collection of destinations, events and accommodation was set up with its renewal in 2013 according to the principle of freely usable data. The translation of the broader terms of use into the worldwide standards of Creative Commons will be developed in 2021. The shared database of the holiday region between the Baltic Sea and the Lake District is filled in by the DMOs, individual tourist resorts and trade associations. Due to this spatial or thematic proximity to the service providers, the information on an excursion destination or sight is thus also basically checked by the tourism experts from the respective region.

The centrally stored data, currently just under 5,000 excursion destinations/accommodations and over 10,000 events per year, is made available by the MV Tourism Board in XML, JSON and JSON-LD formats. The current user portfolio ranges from tourism destinations and regions in Mecklenburg-Vorpommern to national transport operators and international marketing initiatives. Playout points range from websites to apps to outdoor touch displays. New users are always welcome.
At events and in workshops, the national association and its members provide information about the advantages of registration in the common database and the free usability of data, which leads to a continuous growth of the data stock.

Contact Tourismusverband Mecklenburg-Vorpommern e.V.:

Tourismusverband Mecklenburg-Vorpommern e.V.

TourismusMarketing Niedersachsen GmbH (TMN) is currently implementing the Niedersachsen Hub in neusta/hubermedia’s system: a state-wide database in which the content of the state’s regions and cities is bundled.

The collected data thereby is structured and consistent under open usage licenses which can be used by all tourism partners in the future. The topic of open data is closely linked to the Niedersachsen Hub, because the bundled data can only be passed on to other users with the help of appropriate licenses.

Within the project, special emphasis is placed on raising the awareness of the partners on topics related to the implementation of the Content Hub. Starting at the end of 2020, simultaneously to the introduction of the database, the communication of a wide range of training topics such as Open Data & Creative Commons, digital contact points, or content creation and relevant rights issues will begin.

Informative technical articles are enriched with explanatory videos and practical examples. To this end, model forms and guidelines are being developed to provide tangible added value to partners in the state and to achieve a uniform level of knowledge. In addition, the TMN will continue to provide information about the project and the opportunities for participating in the Niedersachsen Hub as part of a roadshow at digital information events and, where possible, also on site.

Further information can be found in the Tourismusnetzwerk or summarised as an image film.

Contact TourismusMarketing Niedersachsen GmbH (TMN):

Tourism Data Management North Rhine-Westphalia – Open, Linked, Digital

Today’s guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people’s information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today.

This is where the project “Tourist Data Management North Rhine-Westphalia – Open, Linked, Digital”, funded by the state of North Rhine-Westphalia and the EU, comes into play. With this project, Tourismus NRW e.V., together with its regional partners and the support of the Fraunhofer Institute for Software and Systems Engineering (ISST), wants to ensure that North Rhine-Westphalia is fit for the future as a travel destination – and thereby implements central requirements of the state tourism strategy.

Making NRW more visible as a travel destination by way of high-quality data of its own

Data must be processed in such a way that it is machine-readable and can be played out on all conceivable output devices, from smartphones to smart speakers, in a target-group-oriented and personalized manner within the respective travel contexts. The prerequisite for this is coherent data standards and also the opening up under licensing law. A continuous content flow between all system levels of tourism and its service providers as well as quality data are indispensable for meeting the needs of new generations of guests – and at the same time serving as breeding ground for innovative ideas, which in the end also benefit the guests.

Technically, a state-wide data hub was therefore created for NRW tourism, which enables the exchange and linking of data within NRW (as well as beyond).

The NRW Data Hub

The Data Hub controls the tourism data flows in North Rhine-Westphalia. Data is integrated into the Data Hub via interfaces and the most diverse data types are united on one platform. To make it possible for the data to be played out equally everywhere, the data must be made machine-readable. This means that they must be structured according to a coherent standard and, if there is content worthy of protection, must be provided with a valid licence.

Data Hub NRW Chart

© Tourismus NRW e.V.

Through central management and coherent quality criteria, we in North Rhine-Westphalia will jointly increase data quality and its usability in the future. Thus, we not only strengthen our digital presence, but the cooperation and networking between partners as well. Once managed, put out everywhere – added value for everyone!

On the output side, a wide variety of players will be able to access and play out the data in the future. Guests thus easily receive information via all information channels, when, how and where needed. Thanks to its open structure, the North Rhine-Westphalia Tourism Data Hub enables new, innovative service providers to enrich their products directly with high-quality tourism data: All players in the state are thus part of new apps, portals and other relevant channels from day one.

Networking and Agility are Important Prerequisites

In order to achieve said goals, important prerequisites are needed, such as systematic linking at various levels: The indenting of the North Rhine-Westphalian regions with the state tourism association is just as important as the exchange with the active players in German tourism, because the development of a state-wide data hub must ultimately be compatible with other solutions, for example the planned Knowledge Graph of the German National Tourist Board (GNTB).

Further important steps of the pilot project are the realization of a comprehensive change process by switching from sheer marketing to management and administration of data, the introduction of agile organizational principles in view of shortened product and innovation cycles as well as the conversion to new Sinus target groups and their changed travel and booking behavior. The project also explicitly includes corresponding market research activities.

First implementation steps have already been taken

At the start of the project in September 2019, an initial inventory of the data system landscape in NRW was carried out. In addition, workshops were held with the regional partners of Tourism NRW with regard to developing a state-wide content strategy. In the first phase of the project, the main focus is on building up the competence of the project partners involved. For this purpose, an appropriate qualification programme has been developed. The Data Hub NRW and the associated project website were launched at ITB 2021. At you will find extensive information about the project, the current implementation status and knowledge content.

Project Structure

In this project, the aforementioned challenges are to be mastered and the goals are to be met together with the repsective project partners. By way of the model implementation (real-lab) of measures on site, in the regions, findings are to be gained that will then serve to make adjustments and create a nationwide solution from the pilot phase in the future.
The new state tourism strategy recommends a data and content strategy for NRW which is to be organised in a decentralised but nevertheless linked manner. For this purpose, a qualified partner structure will be established along the new tasks. Tourismus NRW e.V. and its tourist regions stand for this association.

Further information can be found at

Contact Tourismus NRW e.V.:

Logo Tourismus NRW e.V.

“Rheinland-Pfalz Tourismus GmbH (RPT), together with the ten holiday regions of Rhineland-Palatinate (RLP) and 135 locations, has been managing and operating the digital treasure trove of knowledge of Rhineland-Palatinate for 17 years. It contains the tourist infrastructure (e.g. tours, accommodation, places to stop for refreshments, sights) and the tourist offer (e.g. events, packages, experiences, guided tours) of the country. This decentrally maintained content is the basis for tourism marketing and for guest services and is put into value at various touchpoints. Currently, more than 200 playout channels are connected (e.g. websites, tour portals, apps, booking portals).

Within the framework of the Tourism Strategy RLP 2025, the legal, organisational and technical framework conditions are to be created that enable the provision of the digital treasure trove of knowledge as Open Data. The RPT is involved in various working groups in the development of a common tourism knowledge graph for Germany and the DACH region.

Contact Rheinland-Pfalz Tourismus GmbH:

Rheinland-Pfalz Tourismus GmbH

In connection with the topic of Open Data, the Tourismus Zentrale Saarland GmbH has already initiated various activities. In cooperation with the agency land in sicht, the new version of the content management system “toubiz” has gone online. Here, the various data of POIs, events, catering establishments, direct marketers and places all around Saarland, which are already available in structured form, are exported from two portals into a central system.

Data maintenance is thus clearer, more detailed and more flexible than before. The cooperation with the agency is a constant optimization process in which new digital solutions are developed and existing ones are improved. In the context of the greater region comprising Rhineland-Palatinate, Luxembourg, Wallonia, East Belgium, Lorraine and Saarland, work is also already underway regarding a data collector which is to form the basis for joint cross-border marketing.

The individual regions in Saarland are regularly informed about these projects and activities and the current status of the Open Data project at federal state level and kept up to date on developments in the field of Open Data.

Contact Tourismus Zentrale Saarland GmbH:

Tourismus Zentrale Saarland GmbH

Following the successful tender at the end of 2019 and the start of the project in February 2020, Tourismus Marketing Gesellschaft Sachsen mbH is going forward with the development of the digital architecture for tourism in Saxony. The already mature database solution of Hubermedia enables a fast technical implementation. From the beginning of 2021, the focus will be on further development of the content strategy, the definition of consistent content quality with regards to the content guideline and the definition of responsibilities within the framework of a content governance strategy. Simultaneously, work is underway on the TMGS website relaunch and the framework solution for connectors, which are scheduled for the end of the second quarter of 2021.

The Tourismusnetzwerk Sachsen, which is managed by TMGS with the support of the Landestourismusverband Sachsen e.V., was launched in December 2020 and is currently supported by 24 network partners from all over the state – destinations, institutions and associations.

Contact Tourismus Marketing Gesellschaft Sachsen mbH:

Tourismus Marketing Gesellschaft Sachsen mbH

Project Description and Approach

Open Data is on everyone’s mind. Open and easy access to existing data is one of the current topics, not only in administration, but also in economy and tourism. Basically, it is about the free usability, dissemination and further use of data resources – such as geodata, traffic information or scientific findings.

What is SAiNT?
SAiNT is the acronym for Saxony-Anhalt intelligent Networking Technology. The aim of SAiNT is to combine, process and disseminate data collected at various locations in the state of Saxony-Anhalt. Basically, the data processed by SAiNT should be available to the general public as Open Data.

The data we have selected is infrastructural, touristic and investor-relevant information. Our aim is to provide users with a quick and easy overview of the “points of interests” in a region X, to filter, but also to view them in detail.

Finally, we want to use the foundations of SAiNT to further develop our offerings – both tourism marketing as well as location marketing – and create new digital output channels for an even more effective target group approach.

Chart of the SAiNT project

© Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH

Why another database?
The advantage of the central database is the standardization of data access and data formats. In the source databases, the information is not available in a consistent form, so that an apparently simple query such as “show me points of interest, hotels and bus stops within a ten-kilometre radius” becomes a complex task that would take far too long to be of value to users. This will be significantly accelerated by the consolidation.

It is also advantageous that the database is regularly updated from the source data. Thus, no one has to worry that information now has to be maintained in yet another place – all data continues to be kept up to date where it already is. Thereby, SAiNT combines the advantage of distributed data storage and many contributors with a fast-responding, centralized database.

Next Steps
In order to achieve this ambitious goal, we are proceeding in several steps. After relevant data had been identified in a wide variety of databases, we invited tenders for the compilation and elaboration of this data and awarded the contract. This task area is currently being implemented, as can also be seen in the graphic.

Further, the API for accessing the database is first defined and designed so that the database can be accessed and searched intelligently. Subsequently, a web application will be designed, which will not only enable the prepared access for end users, but also allow the partners of the IMG – whether community, tourism organisation or investor service – to integrate their own version of SAiNT on their pages.

Please, find more information on the project page.

Contact Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH:

Investment and Marketing Company Saxony-Anhalt mbH

If you want to be fit for the future, you need to network your data. The Tourismus-Agentur Schleswig-Holstein pursues the goal of a cross-regional, sustainable data management for the entire Schleswig-Holstein tourism. In the long term, according to the vision, it should be possible to play out data for the most diverse use cases on the most diverse media, in order to reach the traveler on the most diverse channels.

The basis for this is provided by the structures and databases available in state marketing, especially at TA.SH. In order to ensure an exchange with other stakeholders in the state, TA.SH is pursuing the concept of a digital data hub. Thus, an exchange with others can take place via the TA.SH interface, even if different systems are used locally for their own data management.

Contact Tourismus-Agentur Schleswig-Holstein GmbH (TA.SH):

Tourismus-Agentur Schleswig-Holstein GmbH (TA.SH)

“The targeted digital presence of tourism businesses is a key factor in drawing attention of potential guests at home and abroad to Thuringia and its attractive offerings,” Tiefensee continues. Digitalization as the field of action in tourism is therefore also a focus of the Thuringian Tourism Strategy 2025. The linchpin here is the “ThüCAT” database, which is an open platform that will enable all tourism players in the future to store, maintain and manage their data in a common system.

The data – such as pictures, articles, videos, contacts, etc. – can then be published on various channels, such as information can be played out on your own website or common booking portals, or can also be used by other tourist sites. By simultaneously linking requested data with other information, such as offers, guided tours, routes, etc., all relevant information can be made available to the guest, up-to-date and in high quality. This increases the visibility of tourism businesses many times over, especially small ones that do not have the necessary resources, such as a complete website of their own, explains Tiefensee.

Currently, the Thüringer Wirtschaftsministerium and the Thüringer Tourismus GmbH are working together with the pilot partners of ThüCAT, the Regionalverbund Thüringer Wald e.V., the Rhön GmbH, the Meiningen GmbH and the city of Schmalkalden on the structure and functionalities of the database as well as on the accompanying processes, such as the content strategy. The aim is to involve all willing stakeholders in Thuringia in the project. The investment costs of 650,000 Euros for the construction will be paid from the European Regional Development Fund (ERDF). Running costs after implementation will be shared equally by the TTG and the recognised destination management organisations at regional level.

Contact Thüringer Tourismus GmbH:

Thüringer Tourismus GmbH

Germany’s metropolises are at the top – traditional and modern at the same time, they attract millions of tourists year after year. The marketing organisation Magic Cities Germany has set itself the goal of implementing joint media, marketing and sales activities for the ten largest German cities, thus raising their profile in selected overseas markets and increasing the number of overnight stays. The network includes Bremen, Dresden, Düsseldorf, Frankfurt, Hamburg, Cologne, Leipzig, Munich, Nuremberg and Stuttgart. The Magic Cities represent almost 30 % of the incoming tourism in Germany and are therefore a significant factor for Germany as a tourism location.

Especially in metropolitan areas, there are countless different data that are of concern to tourists if they want to have a successful stay. The Magic Cities contribute to the development of practice-oriented structures for the Open Data project with their know-how.

For more information on local Open Data activities, please contact the tourism marketing organisation of the respective city.

Logo Magic Cities