The Knowledge Graph, whose development is being coordinated by the GNTB, is a project for the entire German tourism industry. After all, the idea of making tourist offers globally discoverable and successfully marketing them and developing high-quality services locally only works if a very broad base of data is available for the Knowledge Graph.
In the first step, data from the domains Point of Interest (PoI), tours and events have already been included.
Information on accommodations, gastronomy, cities and bookable offers can be imported directly since milestone 2 and thus continuously updated. The prerequisite, of course, is that these are available in high quality.
Stories (text, image and audio files) as well as businesses and people can be integrated until the live launch in January 2023.
The Knowledge Graph can be made even more useful by linking it to other relevant information, such as public transport timetables, weather and traffic information, and much more. To this end, the GNTB is in intensive contact with third-party providers.
Of course, much of this information is stored on websites or available in apps. However, guests’ demand for convenience also includes the fact that they do not want to constantly switch back and forth between different channels while on the move, when a complex application links many services together. Google has already developed a solution with so-called “Search Widgets” that constantly collects information from various apps in the background, updates it and makes it available to the user in bundled form.