OPEN DATA IN TOURISM

An information offer of the German National Tourist Board.

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The Open Data Project

Open Data is a key solution to the technological and commercial changes currently shaping the global tourism industry. The German National Tourist Board, the state marketing organisations and the Magic Cities have therefore decided to make their data generally available in the form of “Open Data” as part of a joint project.

OPEN DATA PROJECT

What exactly is the Open Data project? Which stakeholders are participating in the project group and what are the goals and next steps in the course of the Open Data project of the German National Tourist Board?

THE PROJECT

STRATEGIES

How can Open Data be integrated within the marketing strategy and the organisation of DMOs and what are the advantages and disadvantages of accompanying changes in systems and processes?

THE STRATEGY

TECHNOLOGY

What does the term “headless web” mean and what are resulting changes for destinations? What does Open Data have to do with artificial intelligence and how important is the structuring of data?

THE TECHNIQUES

“The possibilities of digital technologies – in this case above all artificial intelligence -, enormous growth in potential source markets of worldwide tourism, concentration and globalisation processes in the international travel industry and changing consumer behaviour are closely interlinked. With its national and international network, the GNTB is predetermined to coordinate this complex process in the open data project together with all stakeholders.”

Petra Hedorfer, Chairwoman of the Board of the German National Tourist Board (GNTB)

“Especially in metropolitan areas, there are countless different data which are of concern to tourists if they want to experience a successful stay. We are helping to develop practical structures for the Open Data project with our know-how.

Armin Dellnitz, Managing Director Stuttgart-Marketing GmbH and Chairman of the Magic Cities Marketing Association

“I think you’ll be surprised at the added value and benefits you’ll get from it in the years to come…It’s a great project.”

Frank Thelen, Entrepreneur, investor and author of Frank Thelen Media GmbH

Facts about the Open Data project

What is the Open Data project?

With the Open Data project, the prerequisite for the digital transformation in the direction of artificial intelligence is created in order to make Germany competitive as a tourism location. The core of the project is the development of a knowledge graph.

Who is working on the Open Data project?

The GNTB is working on the Open Data project together with the 16 state tourism organizations (LTOs) and the Magic Cities.

When will the Knowledge Graph go live?

The Knowledge Graph has been live since June 2023.

About the project

Open data in tourism: innovation through AI and structured data

Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that provides personalized recommendations and inspires users. [...]

Digital challenges in tourism

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision [...]

Intelligent language applications in tourism

How do intelligent speech applications work? Intelligent speech recognition and artificial intelligence (AI) offer a variety of opportunities in the tourism industry to improve customer service, enable personalized experiences, and increase operational efficiencies. The use of Open Data, i.e. [...]

Publications

Magazine artificial intelligence

On the basis of expert contributions, the AI Magazine in German Tourism analyzes opportunities and challenges arising from this forward-looking technology for tourism.

TO THE MAGAZINE

Handbook Open Data

On a scientific basis, the Open Data Manual in Germany’s Tourism Industry consicesly summarises how to shape the future of the digital destination in a comprehensible form.

TO ORDER

Questions or suggestions?

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CONTACT