OPEN DATA IN TOURISM

An information offer of the German National Tourist Board.

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The Open Data Project

Open Data is a key solution to the technological and commercial changes currently shaping the global tourism industry. The German National Tourist Board, the state marketing organisations and the Magic Cities have therefore decided to make their data generally available in the form of “Open Data” as part of a joint project.

OPEN DATA PROJECT

What exactly is the Open Data project? Which stakeholders are participating in the project group and what are the goals and next steps in the course of the Open Data project of the German National Tourist Board?

THE PROJECT

STRATEGIES

How can Open Data be integrated within the marketing strategy and the organisation of DMOs and what are the advantages and disadvantages of accompanying changes in systems and processes?

THE STRATEGY

TECHNOLOGY

What does the term “headless web” mean and what are resulting changes for destinations?
What does Open Data have to do with artificial intelligence and how important is structuring data?

THE TECHNOLOGY

“The possibilities of digital technologies – in this case above all artificial intelligence -, enormous growth in potential source markets of worldwide tourism, concentration and globalisation processes in the international travel industry and changing consumer behaviour are closely interlinked. With its national and international network, the GNTB is predetermined to coordinate this complex process in the open data project together with all stakeholders.”

Petra Hedorfer, Chairwoman of the Board of the German National Tourist Board (GNTB)

“Especially in metropolitan areas, there are countless different data which are of concern to tourists if they want to experience a successful stay. We are helping to develop practical structures for the Open Data project with our know-how.

Armin Dellnitz, Managing Director Stuttgart-Marketing GmbH and Chairman of the Magic Cities Marketing Association

“An efficient Open Data project must involve all participants in the tourism value chain, from federal state over local regions to the individual tourism POIs. Destination Marketing Organizations (DMOs) must increasingly ensure that their knowledge in the form of open data can be used by all market participants on all communication and distribution channels in the future.”

Andreas Braun, Managing Director of Tourismus Marketing Baden-Württemberg GmbH and spokesman for the Landesmarketingorganisationen

“I think you’ll be surprised at the added value and benefits you’ll get from it in the years to come…It’s a great project.”

Frank Thelen, Entrepreneur, investor and author of Frank Thelen Media GmbH

Interesting Facts about the Open Data Project

What is Open Data Germany?

With Open Data Germany, the prerequisite for the digital transformation in the direction of artificial intelligence is created in order to make Germany competitive as a tourism location. The core of the project is the development of a knowledge graph.

Who is working on Open Data Germany?

The GNTB is working on the Open Data project together with the 16 regional marketing organizations (LMOs) and the Magic Cities.

When will the Knowledge Graph go live?

The planned launch of the Knowledge Graph is in summer 2022.

THE PROJECT

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Publications

Magazine artificial intelligence

On the basis of expert contributions, the AI Magazine in German Tourism analyzes opportunities and challenges arising from this forward-looking technology for tourism.

To publication

Open Data Guide

The guide Open Data in German Tourism summarizes on a scientific basis in a concise and understandable form how to shape the future of the digital destination.