STRATEGIES
Steps for digital transformation in your organisation
Due to digitalisation, the tasks for tourism organisations are changing at all levels. Whereas the “M” in LMO and DMO used to stand for “marketing” in particular, this has changed to “management” in recent years. Looking at the profound importance of data within the work of tourism organisations by now, it is clear that the development will continue to lean towards a “data management” organisation.
In order to make this possible, some important prerequisites and processes must be addressed and implemented in the respective organisations.
Contributions to the topic Strategy
We would, therefore, like to share our knowledge and support tourism organisations in their strategic work. For this purpose, our experts have created technical papers with tips & tricks for the digital transformation in DMOs.
Does tourism need Open Data?
Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating [...]
The Legal Implications of Open Data
and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating [...]
How do I Implement Open Data in My Organization?
Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent [...]
How Digitalisation Changes the Tasks of a DMO
And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a [...]
