STRATEGIES2022-07-08T11:38:47+02:00

STRATEGIES

Steps for digital transformation in your organisation

Due to digitalisation, the tasks for tourism organisations are changing at all levels. Whereas the “M” in LMO and DMO used to stand for “marketing” in particular, this has changed to “management” in recent years. Looking at the profound importance of data within the work of tourism organisations by now, it is clear that the development will continue to lean towards a “data management” organisation.

In order to make this possible, some important prerequisites and processes must be addressed and implemented in the respective organisations.

Contributions to the topic Strategy

We would, therefore, like to share our knowledge and support tourism organisations in their strategic work. For this purpose, our experts have created technical papers with tips & tricks for the digital transformation in DMOs.

Publications

Magazine artificial intelligence

Cover Magazine Artificial Intelligence

On the basis of expert contributions, the AI Magazine in German Tourism analyzes opportunities and challenges arising from this forward-looking technology for tourism.

To publication

Open Data Guide

OPEN DATA Manual in Germany's Tourism Industry

The guide Open Data in German Tourism summarizes on a scientific basis in a concise and understandable form how to shape the future of the digital destination.

To publication

Questions or suggestions?

Contact us, we are looking forward to your message

CONTACT
Go to Top