For all data, whether photos or POI and route data, it is clear for Siegen-Wittgenstein: Whoever does not deliver the necessary quality will no longer be put out on the regional level. Reproducibality helps tourism stakeholders understand this. Quality rankings and public coverage in the database used by Outdooractive create a certain pressure to perform, but are not perceived as negative. Instead, this information helps you optimize your own content. Challenge at the technical level: localities or sub-regions that cross different administrative borders or even federal states. The various systems and providers are not yet really positioned for this, so that data exchange does not yet function properly.
In general, Siegen-Wittgenstein emphasizes great importance to the exchange with each other. “We talk to places and we listen to them. Sometimes we have an idea, too, and then we have to adjust it if necessary.” One of the things that became clear during the exchange was that the localities want to regain their sovereignty over the local service providers. In future, the local level will act as the direct point of contact. Siegen-Wittgenstein no longer undertakes any canvassing in the direction of the hosts, but supports the locations, for example by preparing legal framework conditions. Places can take advantage of this, but they don’t have to.
In order to generate understanding and trust, clear communication is necessary in all processes, which is tailored to the relevant target group (location, host). “If you can’t get the most important stuff summarized on an A4 sheet of paper, you have to question it.” The human factor is key – again and again.