Viewpoints – AI Applications in Use at Regional Marketing Organisations
Artificial intelligence will bring rapid changes to tourism. The organisations that represent the regions and the individual destinations are beginning to lay the groundwork to ensure that this transition is a success. The first AI applications are already at work in the field. An overview. AI will open up new possibilities in many areas for society and business. And it will do so for tourism too. Machine learning and algorithms are already hinting at the possibilities, and while we like to write about these scenarios in the future tense, this is a future [...]