Data Management Archive - Open Data Destination Germany

28 10, 2024

Digital challenges in tourism

2024-10-28T15:16:11+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and [...]

30 06, 2023

The future of data management for inbound tourism to Germany

2023-06-30T14:27:10+02:0030. June 2023|Data Management, Open Data, Strategy|

I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the GNTB Knowledge Graph on stream. Over the past three years, we have put in a lot of hard work – and shown great agility and vision – in order to get this collaborative project up and running. At this point, I would like to thank my team and all the various partners, the 16 regional marketing organisations for the federal states, the Magic Cities marketing association, the travel technology [...]

30 12, 2020

Knowledge Graph and Artificial Intelligence

2024-11-06T14:03:37+01:0030. December 2020|Data Management, Open Data, Technology|

A Knowledge Graph as a modern form of data architecture. In the future, guests will increasingly search for information on the basis of natural language. Search requests based on natural language are dictated to the smartphone or requested in the form of questions to digital assistants such as Google Assistant or Alexa from Amazon. It should be noted that queries as well as the expected responses of natural language input are different from a classic search query. Complexity increases because requests are often made in a specific context and depend on weather, current location, personal preferences, etc. Thus, [...]

29 12, 2020

Motivation for Data Management

2022-05-31T18:35:19+02:0029. December 2020|Data Management, Open Data, schema.org, SEO|

Structured Data and SEO. Search engines are becoming answering machines. The representatives of regions and places as well as hosts are usually the ones who manage basic information such as addresses or opening hours. Therefore, it is necessary to motivate them to improve the quality of data in the field. Search engine optimization (SEO) can be a great help, because tourist destinations and hosts as well want easily to be found online by potential guests - and he perfect gateway for this are search engines such as Baidu, Bing, Google and Yandex. The ways to become visible on [...]

29 12, 2020

Goals and Challenges of Data Management

2022-05-31T18:30:09+02:0029. December 2020|Data Management, Open Data|

The foundation of the digital destination. Data infrastructure is the foundation on which a digital destination can build. The quality of the data determines how digital applications can be used in conjunction with the digital equipment in the destination. An Infoscreen in a tourist information is only as good as the data quality offered to the guests. High data quality should therefore be seen as a reference for the digital maturity of the destination. The DMOs must therefore ensure that all tourism-relevant data, such as information on POIs, events, prices or opening times of excursion destinations, can reach [...]

5 02, 2020

Cosmopolitanism and Nonchalance in Lübeck

2022-07-11T10:25:17+02:005. February 2020|Best Cases, Data Management, Open Data|

Lübeck und Travemünde Marketing GmbH developed a new strategy in 2017/18, which included a value discussion on brand identity that identified openness as an important component, among other things. Openness - the topic of Open Data. It comes as no surprise when Christian Martin Lukas, Managing Director of Lübeck and Travemünde Marketing GmbH, says: "I think Open Data is great. And period." Open Data and Lübeck - It Fits "Lübeck has always been a cosmopolitan city. That is part of our DNA. That's why Lübeck and Open Data fit together so well. Lübeck [...]

2 12, 2019

Open Data in Siegen-Wittgenstein

2022-07-11T10:23:57+02:002. December 2019|Best Cases, Data Management, DMO, Open Data|

Siegen-Wittgenstein is a region that has been dealing with Open Data for a long time. What's beginning to show, time and again: It's not just about technology, it's very much about people. Openness, Trust and Courage Julia Hilpisch, responsible for content management and digital strategy at the Siegerland-Wittgenstein e.V. tourism association, is certain: "Seldomly, technology and money are the problem with Open Data." It is more about people, communication and emotions, because Open Data is currently strongly associated with fear. Fear of losing one's own data sovereignty or one's own areas of responsibility and position. [...]

15 11, 2019

The Legal Implications of Open Data

2022-07-11T10:21:47+02:0015. November 2019|Data Management, DMO, Legal Framework, Open Data, Strategy|

and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating DMOs without restriction. The generic term "open data" refers primarily to digital content such as texts, infographics, images and videos that can be used and modified by anyone without inquiry or permission. In German law, the copyright of the producers as well as the image and personality rights of the persons concerned must be taken into account. The following article is intended to show which rights are specifically affected [...]

12 11, 2019

Linked Data as a Mindset

2022-07-11T10:14:46+02:0012. November 2019|Data Management, Open Data, Technologies and backgrounds, Technology|

Structuring tourism data for the semantic web. Data for humans...but not (yet) for machines. About 30 years ago, Tim Berners-Lee invented the World Wide Web (Web for short). In order to sort and link content of all kinds (text, images, audio, video files, etc.), he developed a system that identifies them by URLs. These URLs are still used today to link from one document to any number of others. This creates a network of documents or websites - the World Wide Web. Data can be stored and published in different forms. [...]

10 11, 2019

Knowledge Graphs

2022-07-11T10:13:52+02:0010. November 2019|Data Management, Open Data, Technologies and backgrounds, Technology|

A mirror of (tourist) reality. Data management today and tomorrow. In connection with Linked Open Data, the keyword Knowledge Graph is often mentioned. It is often not entirely clear what is meant by the term. A Knowledge Graph is, in short and generalized terms, a graph database that fulfills certain criteria (see infobox). The definition of a Knowledge Graph is not clearly defined. Nevertheless, characteristics can be described that are aimed at the word "knowledge". This allows us to specify more precisely how this knowledge can be extracted from a graph [...]