Technology

28 10, 2024

Digital challenges in tourism

2024-10-28T15:16:11+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and [...]

3 08, 2023

Intelligent language applications in tourism

2023-08-03T12:26:20+02:003. August 2023|Open Data, Technologies and backgrounds, Technology|

How do intelligent speech applications work? Intelligent speech recognition and artificial intelligence (AI) offer a variety of opportunities in the tourism industry to improve customer service, enable personalized experiences, and increase operational efficiencies. The use of Open Data, i.e. freely accessible and open data sources that are available in the form of a Knowledge Graph, makes these technologies even more powerful and more extensively used. The speech applications are based on artificial intelligence and machine learning. They use this technology to understand, interpret, and respond to natural language. The basic steps of how these applications work include: Natural [...]

27 06, 2023

Access for data retrieval

2023-10-12T09:08:22+02:0027. June 2023|Open Data, Technologies and backgrounds, Technology|

Request access to data retrievalFrom now on, data users and interested parties can easily and conveniently request access to the application interface (API) for the Knowledge Graph.Three steps to data utilizationSend e-mail to open-data@germany.travel indicating company, e-mail address and name of contact personReceive email with access data (API key) for data retrievalInitialize API and retrieve dataSome partners are in the final stages of implementing their databases, connecting to the Knowledge Graph, or sharing data. They will provide their data shortly. In addition, further properties will be successively added to the individual data types and corresponding data will be made [...]

13 12, 2022

Speak, not type

2022-12-14T15:02:56+01:0013. December 2022|Open Data, Technologies and backgrounds, Technology|

How conversational AI is changing communication in tourism In view of the shortage of skilled workers and digitization, the need for intelligent search functions and chatbot solutions is increasing. If the applications are based on well-structured and open data, conversational AI could transform communication in tourism. For many people, especially younger ones, the use of voice interfaces is now taken for granted - typing is increasingly perceived as a nuisance. Accordingly, access to tourism data and services in natural language has a high future potential for tourism applications supported by artificial intelligence (AI). It is expected that intelligent [...]

30 12, 2020

Knowledge Graph and Artificial Intelligence

2024-11-06T14:03:37+01:0030. December 2020|Data Management, Open Data, Technology|

A Knowledge Graph as a modern form of data architecture. In the future, guests will increasingly search for information on the basis of natural language. Search requests based on natural language are dictated to the smartphone or requested in the form of questions to digital assistants such as Google Assistant or Alexa from Amazon. It should be noted that queries as well as the expected responses of natural language input are different from a classic search query. Complexity increases because requests are often made in a specific context and depend on weather, current location, personal preferences, etc. Thus, [...]

10 12, 2019

Open Data and SEO – Is that possible?

2022-07-11T10:24:38+02:0010. December 2019|Open Data, Technology|

As an SEO consultant, I was very skeptical at first: "Open Data and SEO? Can that work? Does it even make sense?" In the meantime, I have had the opportunity to find out more about the topic of Open Data and the concept as it is being implemented by the GNTB and the specialist group that has been formed. I'll go ahead to say today, "Yes, it can make sense, even from an SEO point of view"! In addition, the following article should also be seen only within the context of search engines. Ecosystems that are not analyzed [...]

13 11, 2019

Linked Open Data and Artificial Intelligence

2024-02-20T16:37:19+01:0013. November 2019|Open Data, schema.org, Technologies and backgrounds, Technology|

The perfect match? Artificial intelligence - what is that actually? The topic of Linked Open Data (LOD) is often mentioned in connection with the term Artificial Intelligence (AI). AI is to be understood as a generic term used to describe different automated computational methods such as Machine Learning (ML). It is true that machine readable data in the form of Linked Open Data and Machine Learning are directly related. The goal is to recognize patterns in data with machine assistance and to derive predictions on this basis. In the case of [...]

12 11, 2019

Linked Data as a Mindset

2022-07-11T10:14:46+02:0012. November 2019|Data Management, Open Data, Technologies and backgrounds, Technology|

Structuring tourism data for the semantic web. Data for humans...but not (yet) for machines. About 30 years ago, Tim Berners-Lee invented the World Wide Web (Web for short). In order to sort and link content of all kinds (text, images, audio, video files, etc.), he developed a system that identifies them by URLs. These URLs are still used today to link from one document to any number of others. This creates a network of documents or websites - the World Wide Web. Data can be stored and published in different forms. [...]

10 11, 2019

Knowledge Graphs

2022-07-11T10:13:52+02:0010. November 2019|Data Management, Open Data, Technologies and backgrounds, Technology|

A mirror of (tourist) reality. Data management today and tomorrow. In connection with Linked Open Data, the keyword Knowledge Graph is often mentioned. It is often not entirely clear what is meant by the term. A Knowledge Graph is, in short and generalized terms, a graph database that fulfills certain criteria (see infobox). The definition of a Knowledge Graph is not clearly defined. Nevertheless, characteristics can be described that are aimed at the word "knowledge". This allows us to specify more precisely how this knowledge can be extracted from a graph [...]

9 11, 2019

The Headless Web

2022-07-11T10:10:50+02:009. November 2019|Open Data, Smart Destination, Technologies and backgrounds, Technology|

Think data management modularly. The Evolution of the Web. The World Wide Web is undergoing a transformation process. The semantic web, also called Web 3.0, is currently developing, focusing on machine readability of data. The goal is for machines to independently establish meaningful connections. In this way, questions from users can be answered immediately. These developments are already changing the information behaviour of travellers. In the near future, data sets will not only have to be displayed by machines, but also understood and interpreted: Guests ask specific questions and the answers are adapted and send to [...]

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