DMO Archive - Open Data Destination Germany

25 03, 2026

The GNTB Service Portal

2026-03-26T12:36:42+01:0025. March 2026|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Structured access to tourism open data Data is a central basis for the digital development of tourism. Whether it's a travel platform, destination website, app or analysis tool - high-quality, structured data enables innovative applications and better services for travelers. This is precisely where the GNTB Service Portal comes in. The platform offers simple and structured access to tourism open data for German tourism. It connects data providers and data users and thus creates a central infrastructure for the exchange, use and further development of tourism data. Open data as a driver of [...]

20 10, 2025

From open data to smart travel experiences

2025-10-20T13:03:46+02:0020. October 2025|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open data - standardized, up-to-date and easily accessible. Data users - from start-ups and app developers to established technology companies - can easily integrate this data into their own applications. Whether classic travel portals that integrate objects and sights or innovative tools that create personalized travel experiences with the help of artificial intelligence and semantic linking: The possible applications of the knowledge graph and the practical benefits are very diverse. [...]

18 03, 2025

Open data in tourism: innovation through AI and structured data

2026-02-26T09:26:38+01:0018. March 2025|DMO, Open Data, Project Progress, Strategy, Technologies and backgrounds|

Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that provides personalized recommendations and inspires users. Open data: revolution in tourism Digitalization is changing tourism, especially through the use of artificial intelligence (AI). Travellers increasingly expect personalized recommendations and technologies that make their planning and experiences easier. AI-based travel planners and virtual assistants play a key role in this. Until now, the focus of many destinations has been on directing users to their websites. In [...]

28 10, 2024

Digital challenges in tourism

2026-02-03T11:17:27+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization makes travel planning more individual and authentic. Visitors are increasingly using digital channels and information sources when planning their trip, but above all when they are there. And that, regardless of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and solutions. And thus [...]

17 06, 2021

Digital Guest Information and Visitor Guidance in the Bay of Lübeck

2022-05-20T10:32:11+02:0017. June 2021|Best Cases, DMO, Open Data|

The Bay of Lübeck Guide. Where can I find everything about my holiday region from a single source, ideally supplemented by real-time information? What can I experience and explore in my area? When are the next events taking place that suit me? In 2018, we set out with these common questions from locals and guests, to provide the high-quality service our tourist information offices offer - digitally and as simply as possible. In 2019, this has resulted in the "Bay of Lübeck Guide" - our digital holiday companion on site. The offer is oriented towards the [...]

12 03, 2021

Status Quo Open Data activities of the LTOs and Magic Cities

2025-01-13T09:02:40+01:0012. March 2021|DMO, Magic Cities, Open Data, State Marketing Organizations, Strategy|

In addition to the activities of the Open Data Project Group, the LTOs and Magic Cities are also actively promoting the topic in their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person. In Baden-Württemberg, the mein.toubiz database from the agency land in sicht is used as the central state system for recording and digitizing the tourism infrastructure. All data types relevant to tourism such [...]

28 12, 2020

The Digital Destination

2022-05-31T18:23:20+02:0028. December 2020|DMO, Open Data|

A digital infrastructure for guests. Destination management organisations (DMOs) have to adapt to the changing behaviour of guests. For a DMO, establishing a digital infrastructure is crucial for the future. However, this infrastructure has long since ceased to refer only to a modern website. Guests inform themselves about the holiday destination on various channels. They are also online at the holiday destination with their smartphone, tablet or laptop and book additional services directly there. Guests should therefore be picked up digitally where they are. Three key elements can be distinguished in the digital tourism infrastructure: Digital equipment, data [...]

2 12, 2019

Open Data in Siegen-Wittgenstein

2022-07-11T10:23:57+02:002. December 2019|Best Cases, Data Management, DMO, Open Data|

Siegen-Wittgenstein is a region that has been dealing with Open Data for a long time. What's beginning to show, time and again: It's not just about technology, it's very much about people. Openness, Trust and Courage Julia Hilpisch, responsible for content management and digital strategy at the Siegerland-Wittgenstein e.V. tourism association, is certain: "Seldomly, technology and money are the problem with Open Data." It is more about people, communication and emotions, because Open Data is currently strongly associated with fear. Fear of losing one's own data sovereignty or one's own areas of responsibility and position. [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

15 11, 2019

The Legal Implications of Open Data

2022-07-11T10:21:47+02:0015. November 2019|Data Management, DMO, Legal Framework, Open Data, Strategy|

and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating DMOs without restriction. The generic term "open data" refers primarily to digital content such as texts, infographics, images and videos that can be used and modified by anyone without inquiry or permission. In German law, the copyright of the producers as well as the image and personality rights of the persons concerned must be taken into account. The following article is intended to show which rights are specifically affected [...]