DMO Archive - Open Data Destination Germany

28 10, 2024

Digital challenges in tourism

2024-10-28T15:16:11+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and [...]

17 06, 2021

Digital Guest Information and Visitor Guidance in the Bay of Lübeck

2022-05-20T10:32:11+02:0017. June 2021|Best Cases, DMO, Open Data|

The Bay of Lübeck Guide. Where can I find everything about my holiday region from a single source, ideally supplemented by real-time information? What can I experience and explore in my area? When are the next events taking place that suit me? In 2018, we set out with these common questions from locals and guests, to provide the high-quality service our tourist information offices offer - digitally and as simply as possible. In 2019, this has resulted in the "Bay of Lübeck Guide" - our digital holiday companion on site. The offer is oriented towards the [...]

12 03, 2021

Status Quo Open Data Activities of LMOs and Magic Cities

2024-04-08T09:21:03+02:0012. March 2021|DMO, Magic Cities, Open Data, State Marketing Organizations, Strategy|

In addition to the activities of the Open Data project group, the LMOs and Magic Cities are also actively promoting the topic within their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person. In Baden-Württemberg, the database mein.toubiz of land in sicht AG is used as the central state system for recording and digitizing the tourism infrastructure. In mein.toubiz, different data types such as POI [...]

28 12, 2020

The Digital Destination

2022-05-31T18:23:20+02:0028. December 2020|DMO, Open Data|

A digital infrastructure for guests. Destination management organisations (DMOs) have to adapt to the changing behaviour of guests. For a DMO, establishing a digital infrastructure is crucial for the future. However, this infrastructure has long since ceased to refer only to a modern website. Guests inform themselves about the holiday destination on various channels. They are also online at the holiday destination with their smartphone, tablet or laptop and book additional services directly there. Guests should therefore be picked up digitally where they are. Three key elements can be distinguished in the digital tourism infrastructure: Digital equipment, data [...]

2 12, 2019

Open Data in Siegen-Wittgenstein

2022-07-11T10:23:57+02:002. December 2019|Best Cases, Data Management, DMO, Open Data|

Siegen-Wittgenstein is a region that has been dealing with Open Data for a long time. What's beginning to show, time and again: It's not just about technology, it's very much about people. Openness, Trust and Courage Julia Hilpisch, responsible for content management and digital strategy at the Siegerland-Wittgenstein e.V. tourism association, is certain: "Seldomly, technology and money are the problem with Open Data." It is more about people, communication and emotions, because Open Data is currently strongly associated with fear. Fear of losing one's own data sovereignty or one's own areas of responsibility and position. [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

15 11, 2019

The Legal Implications of Open Data

2022-07-11T10:21:47+02:0015. November 2019|Data Management, DMO, Legal Framework, Open Data, Strategy|

and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating DMOs without restriction. The generic term "open data" refers primarily to digital content such as texts, infographics, images and videos that can be used and modified by anyone without inquiry or permission. In German law, the copyright of the producers as well as the image and personality rights of the persons concerned must be taken into account. The following article is intended to show which rights are specifically affected [...]

15 11, 2019

How do I Implement Open Data in My Organization?

2022-07-11T10:21:02+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation. Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The [...]

14 11, 2019

How Digitalisation Changes the Tasks of a DMO

2022-07-28T16:54:32+02:0014. November 2019|DMO, Open Data, Smart Destination, Strategy|

And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a DMO originate on the one hand from administrative units, on the other hand from cooperations as well as the actions of the guest itself. A DMO can operate at federal state level (LTO = Landestourismusorganisation) as well as at regional level (regional DMO). The Influence of Digitalisation on the Tasks of a DMO The abbreviation DMO once stood for Destination Marketing Organisation. The DMO concentrated [...]