Open Data

25 03, 2026

MCP Server – AI access to the Open Data Knowledge Graph

2026-03-26T08:25:12+01:0025. March 2026|Data Management, Open Data, Smart Destination, Strategy, Technologies and backgrounds, Technology|

The next generation of data utilization is here: Artificial intelligence directly accesses structured data. With the MCP Server (Model Context Protocol), we provide the Open Data Knowledge Graph of German tourism for modern AI applications. Developers can use it to integrate tourism data from Germany directly into AI agents, chatbots or automated applications. In this way, open data becomes a real building block for intelligent applications in tourism. Why MCP for tourism? Digital applications in tourism are developing rapidly in the direction of AI-supported services: Intelligent travel planning Conversational Travel Assistants Automated content generation [...]

25 03, 2026

The GNTB Service Portal

2026-03-26T12:36:42+01:0025. March 2026|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Structured access to tourism open data Data is a central basis for the digital development of tourism. Whether it's a travel platform, destination website, app or analysis tool - high-quality, structured data enables innovative applications and better services for travelers. This is precisely where the GNTB Service Portal comes in. The platform offers simple and structured access to tourism open data for German tourism. It connects data providers and data users and thus creates a central infrastructure for the exchange, use and further development of tourism data. Open data as a driver of [...]

20 10, 2025

From open data to smart travel experiences

2025-10-20T13:03:46+02:0020. October 2025|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open data - standardized, up-to-date and easily accessible. Data users - from start-ups and app developers to established technology companies - can easily integrate this data into their own applications. Whether classic travel portals that integrate objects and sights or innovative tools that create personalized travel experiences with the help of artificial intelligence and semantic linking: The possible applications of the knowledge graph and the practical benefits are very diverse. [...]

18 03, 2025

Open data in tourism: innovation through AI and structured data

2026-02-26T09:26:38+01:0018. March 2025|DMO, Open Data, Project Progress, Strategy, Technologies and backgrounds|

Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that provides personalized recommendations and inspires users. Open data: revolution in tourism Digitalization is changing tourism, especially through the use of artificial intelligence (AI). Travellers increasingly expect personalized recommendations and technologies that make their planning and experiences easier. AI-based travel planners and virtual assistants play a key role in this. Until now, the focus of many destinations has been on directing users to their websites. In [...]

28 10, 2024

Digital challenges in tourism

2026-02-03T11:17:27+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization makes travel planning more individual and authentic. Visitors are increasingly using digital channels and information sources when planning their trip, but above all when they are there. And that, regardless of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and solutions. And thus [...]

3 08, 2023

Intelligent language applications in tourism

2023-08-03T12:26:20+02:003. August 2023|Open Data, Technologies and backgrounds, Technology|

How do intelligent speech applications work? Intelligent speech recognition and artificial intelligence (AI) offer a variety of opportunities in the tourism industry to improve customer service, enable personalized experiences, and increase operational efficiencies. The use of Open Data, i.e. freely accessible and open data sources that are available in the form of a Knowledge Graph, makes these technologies even more powerful and more extensively used. The speech applications are based on artificial intelligence and machine learning. They use this technology to understand, interpret, and respond to natural language. The basic steps of how these applications work include: Natural [...]

30 06, 2023

The future of data management for inbound tourism to Germany

2023-06-30T14:27:10+02:0030. June 2023|Data Management, Open Data, Strategy|

I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the GNTB Knowledge Graph on stream. Over the past three years, we have put in a lot of hard work – and shown great agility and vision – in order to get this collaborative project up and running. At this point, I would like to thank my team and all the various partners, the 16 regional marketing organisations for the federal states, the Magic Cities marketing association, the travel technology [...]

29 06, 2023

Going-live Knowledge Graph

2026-02-26T10:01:15+01:0029. June 2023|Open Data, Press release, Project Progress, Strategy|

Statements of the managing directors of the state tourism organizations on the going-live of the Knowledge Graph "The rapid progress of artificial intelligence has highlighted how fast technology is evolving and changing our lives. AI applications are also an example of how important digitalisation and structured data are to our industry. The onus is on tourism organisations to tackle this development at all levels to ensure that they do not get left behind. At TMBW, we are stepping up our work in this area, establishing a team for data management and digitalisation, and [...]

27 06, 2023

Access for data retrieval

2023-10-12T09:08:22+02:0027. June 2023|Open Data, Technologies and backgrounds, Technology|

Request access to data retrievalFrom now on, data users and interested parties can easily and conveniently request access to the application interface (API) for the Knowledge Graph.Three steps to data utilizationSend e-mail to open-data@germany.travel indicating company, e-mail address and name of contact personReceive email with access data (API key) for data retrievalInitialize API and retrieve dataSome partners are in the final stages of implementing their databases, connecting to the Knowledge Graph, or sharing data. They will provide their data shortly. In addition, further properties will be successively added to the individual data types and corresponding data will be made [...]

13 12, 2022

Speak, not type

2022-12-14T15:02:56+01:0013. December 2022|Open Data, Technologies and backgrounds, Technology|

How conversational AI is changing communication in tourism In view of the shortage of skilled workers and digitization, the need for intelligent search functions and chatbot solutions is increasing. If the applications are based on well-structured and open data, conversational AI could transform communication in tourism. For many people, especially younger ones, the use of voice interfaces is now taken for granted - typing is increasingly perceived as a nuisance. Accordingly, access to tourism data and services in natural language has a high future potential for tourism applications supported by artificial intelligence (AI). It is expected that intelligent [...]

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