The Digitally Networked Guest
Guests are digitally connected - always and everywhere. The behavior of guests is changing in the course of advancing digitalization: they are increasingly informing themselves and booking digitally, both before and during their trip. The digital device serves not only as an information medium, but also as an all-in-one solution with which guests can access the destination. Guests decide to use an output channel depending on the situation, need and habit. In order for information to be displayed on different media, it must be prepared in a coherent manner. The data can then be used interoperably and can [...]