Strategy Archive - Open Data Destination Germany

25 03, 2026

MCP Server – AI access to the Open Data Knowledge Graph

2026-03-26T08:25:12+01:0025. March 2026|Data Management, Open Data, Smart Destination, Strategy, Technologies and backgrounds, Technology|

The next generation of data utilization is here: Artificial intelligence directly accesses structured data. With the MCP Server (Model Context Protocol), we provide the Open Data Knowledge Graph of German tourism for modern AI applications. Developers can use it to integrate tourism data from Germany directly into AI agents, chatbots or automated applications. In this way, open data becomes a real building block for intelligent applications in tourism. Why MCP for tourism? Digital applications in tourism are developing rapidly in the direction of AI-supported services: Intelligent travel planning Conversational Travel Assistants Automated content generation [...]

25 03, 2026

The GNTB Service Portal

2026-03-26T12:36:42+01:0025. March 2026|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Structured access to tourism open data Data is a central basis for the digital development of tourism. Whether it's a travel platform, destination website, app or analysis tool - high-quality, structured data enables innovative applications and better services for travelers. This is precisely where the GNTB Service Portal comes in. The platform offers simple and structured access to tourism open data for German tourism. It connects data providers and data users and thus creates a central infrastructure for the exchange, use and further development of tourism data. Open data as a driver of [...]

20 10, 2025

From open data to smart travel experiences

2025-10-20T13:03:46+02:0020. October 2025|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open data - standardized, up-to-date and easily accessible. Data users - from start-ups and app developers to established technology companies - can easily integrate this data into their own applications. Whether classic travel portals that integrate objects and sights or innovative tools that create personalized travel experiences with the help of artificial intelligence and semantic linking: The possible applications of the knowledge graph and the practical benefits are very diverse. [...]

18 03, 2025

Open data in tourism: innovation through AI and structured data

2026-02-26T09:26:38+01:0018. March 2025|DMO, Open Data, Project Progress, Strategy, Technologies and backgrounds|

Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that provides personalized recommendations and inspires users. Open data: revolution in tourism Digitalization is changing tourism, especially through the use of artificial intelligence (AI). Travellers increasingly expect personalized recommendations and technologies that make their planning and experiences easier. AI-based travel planners and virtual assistants play a key role in this. Until now, the focus of many destinations has been on directing users to their websites. In [...]

28 10, 2024

Digital challenges in tourism

2026-02-03T11:17:27+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization makes travel planning more individual and authentic. Visitors are increasingly using digital channels and information sources when planning their trip, but above all when they are there. And that, regardless of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and solutions. And thus [...]

30 06, 2023

The future of data management for inbound tourism to Germany

2023-06-30T14:27:10+02:0030. June 2023|Data Management, Open Data, Strategy|

I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the GNTB Knowledge Graph on stream. Over the past three years, we have put in a lot of hard work – and shown great agility and vision – in order to get this collaborative project up and running. At this point, I would like to thank my team and all the various partners, the 16 regional marketing organisations for the federal states, the Magic Cities marketing association, the travel technology [...]

29 06, 2023

Going-live Knowledge Graph

2026-02-26T10:01:15+01:0029. June 2023|Open Data, Press release, Project Progress, Strategy|

Statements of the managing directors of the state tourism organizations on the going-live of the Knowledge Graph "The rapid progress of artificial intelligence has highlighted how fast technology is evolving and changing our lives. AI applications are also an example of how important digitalisation and structured data are to our industry. The onus is on tourism organisations to tackle this development at all levels to ensure that they do not get left behind. At TMBW, we are stepping up our work in this area, establishing a team for data management and digitalisation, and [...]

12 03, 2021

Status Quo Open Data activities of the LTOs and Magic Cities

2025-01-13T09:02:40+01:0012. March 2021|DMO, Magic Cities, Open Data, State Marketing Organizations, Strategy|

In addition to the activities of the Open Data Project Group, the LTOs and Magic Cities are also actively promoting the topic in their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person. In Baden-Württemberg, the mein.toubiz database from the agency land in sicht is used as the central state system for recording and digitizing the tourism infrastructure. All data types relevant to tourism such [...]

24 02, 2021

10 Tips for Open Data

2022-05-20T10:23:51+02:0024. February 2021|Open Data, Strategy|

We often hear the statement "I understand open data in theory, but how do I prepare my data to be open data now?" In order to explain the necessary steps in a comprehensible way, we would like to give you 10 practical tips. These are divided into the three main pillars of licenses, content and general. Licenses Review of the image and text inventory as well as contracts with photographers, authors and, if applicable, other content producers How were images and texts purchased? Which rights apply? Are they neatly documented? Is it [...]

17 12, 2020

The Digitally Networked Guest

2023-06-02T16:55:34+02:0017. December 2020|Open Data, Strategy|

Guests are digitally connected - always and everywhere. The behavior of guests is changing in the course of advancing digitalization: they are increasingly informing themselves and booking digitally, both before and during their trip. The digital device serves not only as an information medium, but also as an all-in-one solution with which guests can access the destination. Guests decide to use an output channel depending on the situation, need and habit. In order for information to be displayed on different media, it must be prepared in a coherent manner. The data can then be used interoperably and can [...]