Strategy Archive - Open Data Destination Germany

18 03, 2025

Open data in tourism: innovation through AI and structured data

2025-03-18T11:21:18+01:0018. March 2025|DMO, Open Data, Project Progress, Strategy, Technologies and backgrounds|

Structured data and AI are driving digital change in tourism. Projects such as the GNTB's Open Data/Knowledge Graph are creating tools such as "Emma", an AI-supported travel companion that provides personalized recommendations and inspires users. Open data: revolution in tourism Digitalization is changing tourism, especially through the use of artificial intelligence (AI). Travellers increasingly expect personalized recommendations and technologies that make their planning and experiences easier. AI-based travel planners and virtual assistants play a key role in this. Until now, the focus of many destinations has been on directing users to their websites. In [...]

28 10, 2024

Digital challenges in tourism

2024-10-28T15:16:11+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and [...]

30 06, 2023

The future of data management for inbound tourism to Germany

2023-06-30T14:27:10+02:0030. June 2023|Data Management, Open Data, Strategy|

I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the GNTB Knowledge Graph on stream. Over the past three years, we have put in a lot of hard work – and shown great agility and vision – in order to get this collaborative project up and running. At this point, I would like to thank my team and all the various partners, the 16 regional marketing organisations for the federal states, the Magic Cities marketing association, the travel technology [...]

29 06, 2023

Going-live Knowledge Graph

2023-10-25T15:53:22+02:0029. June 2023|Open Data, Press release, Project Progress, Strategy|

Statements of the managing directors of the state tourism organizations on the going-live of the Knowledge Graph "The rapid progress of artificial intelligence has highlighted how fast technology is evolving and changing our lives. AI applications are also an example of how important digitalisation and structured data are to our industry. The onus is on tourism organisations to tackle this development at all levels to ensure that they do not get left behind. At TMBW, we are stepping up our work in this area, establishing a team for data management and digitalisation, and [...]

12 03, 2021

Status Quo Open Data activities of the LTOs and Magic Cities

2025-01-13T09:02:40+01:0012. March 2021|DMO, Magic Cities, Open Data, State Marketing Organizations, Strategy|

In addition to the activities of the Open Data Project Group, the LTOs and Magic Cities are also actively promoting the topic in their federal states and cities. The following article is intended to provide you with a brief overview of the current project status and further procedures. If you have any questions, please do not hesitate to contact the referring person. In Baden-Württemberg, the mein.toubiz database from the agency land in sicht is used as the central state system for recording and digitizing the tourism infrastructure. All data types relevant to tourism such [...]

24 02, 2021

10 Tips for Open Data

2022-05-20T10:23:51+02:0024. February 2021|Open Data, Strategy|

We often hear the statement "I understand open data in theory, but how do I prepare my data to be open data now?" In order to explain the necessary steps in a comprehensible way, we would like to give you 10 practical tips. These are divided into the three main pillars of licenses, content and general. Licenses Review of the image and text inventory as well as contracts with photographers, authors and, if applicable, other content producers How were images and texts purchased? Which rights apply? Are they neatly documented? Is it [...]

17 12, 2020

The Digitally Networked Guest

2023-06-02T16:55:34+02:0017. December 2020|Open Data, Strategy|

Guests are digitally connected - always and everywhere. The behavior of guests is changing in the course of advancing digitalization: they are increasingly informing themselves and booking digitally, both before and during their trip. The digital device serves not only as an information medium, but also as an all-in-one solution with which guests can access the destination. Guests decide to use an output channel depending on the situation, need and habit. In order for information to be displayed on different media, it must be prepared in a coherent manner. The data can then be used interoperably and can [...]

5 02, 2020

ThüCAT – The Concept of Digital Tourism

2022-07-11T10:26:47+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

What if...? ...the exhausted hiker in search of a cool beer would no longer have to stand in front of closed doors, even though the website said 'open'? ...there was no answer such as "I don't know!" to the question "Alexa, where can I go dancing tonight in Erfurt?"? ...dynamic startups would have all the up-to-date, authentic and correct data of Thuringia's tourism, in order to develop innovative applications and offers without any obstacles? The employees of Thüringer Tourismus GmbH asked themselves these questions based on the state tourism strategy Thuringia 2025. "We were looking for [...]

5 02, 2020

Tourism data management North Rhine-Westphalia – Open, Linked, Digital

2022-07-11T10:26:00+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

Today's guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people's information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today. This is where the project "Tourist Data Management North [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]