Strategy Archive - Page 2 of 2 - Open Data Destination Germany

5 02, 2020

ThüCAT – The Concept of Digital Tourism

2022-07-11T10:26:47+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

What if...? ...the exhausted hiker in search of a cool beer would no longer have to stand in front of closed doors, even though the website said 'open'? ...there was no answer such as "I don't know!" to the question "Alexa, where can I go dancing tonight in Erfurt?"? ...dynamic startups would have all the up-to-date, authentic and correct data of Thuringia's tourism, in order to develop innovative applications and offers without any obstacles? The employees of Thüringer Tourismus GmbH asked themselves these questions based on the state tourism strategy Thuringia 2025. "We were looking for [...]

5 02, 2020

Tourism data management North Rhine-Westphalia – Open, Linked, Digital

2022-07-11T10:26:00+02:005. February 2020|Open Data, State Marketing Organizations, Strategy|

Today's guests are digitally on the move. The smartphone and other mobile devices have become a constant companion for people. They communicate via social media, get their information on a wide variety of platforms and book their restaurant visit, museum tour and accommodation wherever they happen to be. This change in people's information and travel behaviour, along with the diversification of output channels and new developments in the areas of Big Data, the Internet of Things or Artificial Intelligence, is one of the major challenges facing the industry today. This is where the project "Tourist Data Management North [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

15 11, 2019

The Legal Implications of Open Data

2022-07-11T10:21:47+02:0015. November 2019|Data Management, DMO, Legal Framework, Open Data, Strategy|

and how DMOs can properly protect themselves. Introduction. An open content marketing platform aims to make the widest possible data pools available to participating DMOs without restriction. The generic term "open data" refers primarily to digital content such as texts, infographics, images and videos that can be used and modified by anyone without inquiry or permission. In German law, the copyright of the producers as well as the image and personality rights of the persons concerned must be taken into account. The following article is intended to show which rights are specifically affected [...]

15 11, 2019

How do I Implement Open Data in My Organization?

2022-07-11T10:21:02+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation. Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The [...]

14 11, 2019

How Digitalisation Changes the Tasks of a DMO

2022-07-28T16:54:32+02:0014. November 2019|DMO, Open Data, Smart Destination, Strategy|

And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a DMO originate on the one hand from administrative units, on the other hand from cooperations as well as the actions of the guest itself. A DMO can operate at federal state level (LTO = Landestourismusorganisation) as well as at regional level (regional DMO). The Influence of Digitalisation on the Tasks of a DMO The abbreviation DMO once stood for Destination Marketing Organisation. The DMO concentrated [...]