Strategy

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation. Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The [...]

And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a DMO originate on the one hand from administrative units, on the other hand from cooperations as well as the actions of the guest itself. A DMO can operate at federal state level (LTO = Landestourismusorganisation) as well as at regional level (regional DMO). The Influence of Digitalisation on the Tasks of a DMO The abbreviation DMO once stood for Destination Marketing Organisation. The DMO concentrated [...]