Smart Destination Archive - Open Data Destination Germany

20 10, 2025

From open data to smart travel experiences

2025-10-20T13:03:46+02:0020. October 2025|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

How open data moves tourism - the GNTB Knowledge Graph in action The GNTB Knowledge Graph makes tourism data from all over Germany available for free use as open data - standardized, up-to-date and easily accessible. Data users - from start-ups and app developers to established technology companies - can easily integrate this data into their own applications. Whether classic travel portals that integrate objects and sights or innovative tools that create personalized travel experiences with the help of artificial intelligence and semantic linking: The possible applications of the knowledge graph and the practical benefits are very diverse. [...]

28 10, 2024

Digital challenges in tourism

2024-10-28T15:16:11+01:0028. October 2024|Data Management, DMO, Open Data, Smart Destination, State Marketing Organizations, Strategy, Technologies and backgrounds, Technology|

Digitalization is making travel planning more individual and authentic. Visitors are using digital channels and information sources more and more when planning their trip, but above all on site. And this is completely independent of their destination. The decision for or against a vacation destination is made quickly, usually with a click or a tap of the finger. In order to master these digital challenges in tourism in the coming years, the strength of a networked and united industry is urgently needed. Above all, the (open) data from tourism associations and companies will flow into new services and [...]

15 11, 2019

Does tourism need Open Data?

2022-07-11T10:22:56+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Views put to the test. Open Data as an attitude. The debate about Open Data is initially less about technical issues and more about negotiating mindsets. How "open" can, should or may data be provided? Basically, three levels can be differentiated here: Data can and should (also in the future) only be used for one's own needs. In particular, this includes personal data - this applies against the background of the Data Protection Regulation (DS-GVO) more than ever. However, data on which business models are based can also fall into this category. Particularly against [...]

15 11, 2019

How do I Implement Open Data in My Organization?

2022-07-11T10:21:02+02:0015. November 2019|DMO, Open Data, Smart Destination, Strategy|

Step by step to open data. Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation. Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The [...]

14 11, 2019

How Digitalisation Changes the Tasks of a DMO

2022-07-28T16:54:32+02:0014. November 2019|DMO, Open Data, Smart Destination, Strategy|

And why "(Open) Data" is needed for this. A DMO is a tourist organisation operating in a specific area. Limits to the actions of a DMO originate on the one hand from administrative units, on the other hand from cooperations as well as the actions of the guest itself. A DMO can operate at federal state level (LTO = Landestourismusorganisation) as well as at regional level (regional DMO). The Influence of Digitalisation on the Tasks of a DMO The abbreviation DMO once stood for Destination Marketing Organisation. The DMO concentrated [...]

9 11, 2019

The Headless Web

2022-07-11T10:10:50+02:009. November 2019|Open Data, Smart Destination, Technologies and backgrounds, Technology|

Think data management modularly. The Evolution of the Web. The World Wide Web is undergoing a transformation process. The semantic web, also called Web 3.0, is currently developing, focusing on machine readability of data. The goal is for machines to independently establish meaningful connections. In this way, questions from users can be answered immediately. These developments are already changing the information behaviour of travellers. In the near future, data sets will not only have to be displayed by machines, but also understood and interpreted: Guests ask specific questions and the answers are adapted and send to [...]