STATUS QUO
Current Project Status
The Open Data & Knowledge Graph project strengthens the data-based infrastructure of German tourism. The aim is to provide standardized, interoperable and openly usable tourism content.
The project is jointly supported by the German National Tourist Board (GNTB), the state tourism organizations (LTO) and the Magic Cities. The technical basis is the Germany Knowledge Graph as a central open data hub. It bundles tourism data, links it semantically and makes it available in a structured form for partners, platforms and digital applications.
The following timeline shows the current developments and milestones since the start of the project in 2018.
Project History
February 2026
Data expansion in the Knowledge Graph with a focus on mobility and infrastructure data
The Knowledge Graph is being expanded to include additional data areas. In addition to traditional tourism content, mobility and infrastructure data such as e-charging stations and bus stops are increasingly being integrated.
Objective: To broaden the quality and thematic scope of the database and create the basis for context-related travel information.
Result: The Knowledge Graph is developing from a pure tourism data hub into a networked data infrastructure with increased relevance for sustainable and intermodal travel planning.
The GNTB’s first open data widget
The Christmas market widget is the first concrete, visible use case to be published on the basis of open data. The widget is used on GNTB landing pages and by European partners.
Objective: To demonstrate the practical applicability of open data and simplify integration with partners.
Result: For the first time, open, standardized data is directly integrated into marketing and communication measures and used productively.
Applications within the GNTB marketing campaigns
Open Data and Knowledge Graph will be integrated into the GNTB’s major marketing campaigns “Cultureland” and “Seasons Greetings” and played out on a data basis.
Goal: Establish Open Data as the strategic backbone of international campaigns and use data-driven content in a scalable manner.
Result: The Knowledge Graph is transformed from an infrastructure project into an active marketing enabler within the GNTB’s central campaigns.
Extension of data usage: Service portal & MCP server
The use of open data is being technically expanded – among other things through the further development of the service portal and connection via an MCP server.
Goal: Create structures that enable AI-capable, automated and future-proof data use.
Result: The open data infrastructure is specifically geared towards AI applications and scalable services and strategically developed further.
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