MANUAL

A guide to the digital destination

The Corona crisis emphatically shows: up-to-date and structured data is the key to surviving in the increasingly fierce competition between destinations. Potential guests want to be informed comprehensively, online platforms and travel agents want to present a product that is as complete and up-to-date as possible, playing out tailor-made offers to their customers.

The Open Data project, which the GNTB is developing and coordinating with many partners in the German tourism industry, is a significant step towards successfully driving the revival of post-Corona tourism in Germany. On a scientific basis, this manual compactly summarises what has already been achieved and how we can shape the future of the digital destination in a comprehensible form.

You can download the manual here free of charge.

OPEN DATA Manual in Germany's Tourism Industry

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OPEN DATA PROJECT

What exactly is the Open Data project? Which stakeholders are participating in the project group and what are the goals and next steps in the course of the Open Data project of the German National Tourist Board?

THE PROJECT

TECHNOLOGY

What does the term “headless web” mean and what are resulting changes for destinations? What does Open Data have to do with artificial intelligence and how important is the structuring of data?

THE TECHNIQUES

ARTIFICIAL INTELLIGENCE

What are the legal, ethical and economic consequences of artificial intelligence and what are the opportunities and challenges for tourism?

TO THE MAGAZINE