Founded in Innsbruck in 2018 with the aim of discussing the possibilities and necessities for a common tourism knowledge graph in the DACH region, the former DACH-KG, now in the form of an institutionalized organizational structure, the Open Data Tourism Alliance (ODTA), develops the necessary conditions for the digital development of tourism across borders.
The Open Data Tourism Alliance
The GNTB has initiated the Open Data Tourism Alliance (ODTA) to promote standardization and thus digitalization in European tourism across borders.
The ODTA deals with the standardization of tourism content based on the schema.org standard and adapts it to the specific needs of tourism.
In addition, the ODTA is involved in a transnational exchange to share experiences in dealing with structured data and semantic technologies, e.g. in the context of voice search.
The aim is not only to respond reactively to technological developments by providing the broadest possible support, but also to play an active role in shaping them for tourism.
Key tasks of the ODTA
Germany
The aim of the Knowledge Graph project is to make high-quality tourism data available in a standardized form in a central database.
The aim is to make efficient use of the possibilities offered by digital technologies – such as artificial intelligence – in tourism marketing.
To this end, tourism data from different systems will be merged and made findable and readable in a standardized structure.
To implement the project, the state tourism organizations (LTO) and the German National Tourist Board have joined forces in the Open Data / Knowledge Graph project for Germany as a tourism location.
Further information on the project can be found here.
Members from Germany
Austria
The Tourism Data Space will ensure secure cross-organizational and cross-sector data usage for Austrian tourism and a connection to the European level, for example in the energy and mobility sector.
The aim is also to enable the linking of relevant data along the entire value chain.
Based on standardized data, this will support sovereign and trustworthy data sharing between the various stakeholders and promote a flourishing data economy.
Members from Austria
Switzerland
The existing STDA (Swiss Tourism Data Alliance) is being further developed into the RDTC (Regional Digital Tourism Community).
The standardization of data is one of the important topics being addressed as part of the NaDIT project project.
Members from Switzerland
Contact
German National Tourist Board (GNTB) Beethovenstraße 69 60325 Frankfurt/Main