The GNTB has initiated the Open Data Tourism Alliance (ODTA) to promote standardization and thus digitalization in European tourism across borders.
The ODTA deals with the standardization of tourism content based on the schema.org standard and adapts it to the specific needs of tourism.
In addition, the ODTA is involved in a transnational exchange to share experiences in dealing with structured data and semantic technologies, e.g. in the context of voice search.
The aim is not only to respond reactively to technological developments by providing the broadest possible support, but also to play an active role in shaping them for tourism.

The aim of the Knowledge Graph project is to make high-quality tourism data available in a standardized form in a central database.
The aim is to make efficient use of the possibilities offered by digital technologies – such as artificial intelligence – in tourism marketing.
To this end, tourism data from different systems will be merged and made findable and readable in a standardized structure.
To implement the project, the state tourism organizations (LTO) and the German National Tourist Board have joined forces in the Open Data / Knowledge Graph project for Germany as a tourism location.
Further information on the project can be found here.

The Tourism Data Space will ensure secure cross-organizational and cross-sector data usage for Austrian tourism and a connection to the European level, for example in the energy and mobility sector.
The aim is also to enable the linking of relevant data along the entire value chain.
Based on standardized data, this will support sovereign and trustworthy data sharing between the various stakeholders and promote a flourishing data economy.