{"id":6988,"date":"2019-11-15T11:21:20","date_gmt":"2019-11-15T10:21:20","guid":{"rendered":"https:\/\/open-data-germany.org\/how-do-i-implement-open-data-in-my-organization\/"},"modified":"2022-07-11T10:21:02","modified_gmt":"2022-07-11T08:21:02","slug":"how-do-i-implement-open-data-in-my-organization","status":"publish","type":"post","link":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/","title":{"rendered":"How do I Implement Open Data in My Organization?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.6;\">Step by step to open data<span style=\"color: #ffffff;\">.<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Due to digitalization, the tasks of a DMO are changing. DMO once stood for Destination Marketing Organisation, but in recent years this has changed to Destination Management Organisation. If one looks at the now extensive importance of data for the work of a DMO, it becomes clear that the development is moving further towards a data management organisation.<\/p>\n<p>Accordingly, the DMO must accept the tasks associated with this topic for itself and create the necessary conditions for it. But how can Open Data be introduced in an organisation? The individual steps are presented below.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">The foundation of Open Data is people<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>The introduction of Open Data in your own company is not first and foremost about technology, but instead about people.<\/p>\n<p>The DMO must build up appropriate competencies in order to be able to face the new challenges. This includes background knowledge about Open Data: what Open Data means, how it works, what added value it offers the DMO, what impact the introduction of Open Data has on processes and budgets. The decision for Open Data is part of a change process in which existing thought patterns have to change &#8211; from &#8220;my data&#8221; to &#8220;data for all&#8221;. This requires openness, curiosity and trust. This must be exemplified. Only with leadership in digital topics can persuasion processes be effective.<\/p>\n<p>Openness and mutual trust are not only needed within one&#8217;s own team. It is also important to seek solidarity with other tourism organisations and to promote Open Data together with them &#8211; also across administrative borders.<br \/>\nA key focus in the implementation of Open Data is to bring the service providers along in the process, as much of the data is collected and maintained by them or created about them. Accordingly, it is necessary to prepare the topic of Open Data for different needs: for the own organisation as well as for different tourism partners. Training courses and personal coaching are just as important as explanatory videos or concrete checklists, such as those provided by the be made available in the course of the knowledge platform Open Data Germany.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:#d10019;--awb-bg-color-hover:#d10019;--awb-bg-size:cover;--awb-border-radius:10px 10px 0px 0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Introduction of Open Data &#8211; Procedure<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-right:10px;--awb-padding-bottom:20px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:#d10019;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:0px 0px 10px 10px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[073d2c80cdd3667182b]\" data-caption=\"\u00a9 DZT \/ Horster, K\u00e4rle \/ Modrow\" data-title=\"Introduction of Open Data \u2013 Procedure\" title=\"Introduction of Open Data \u2013 Procedure\"><img decoding=\"async\" width=\"1179\" height=\"817\" alt=\"Introduction of Open Data - Procedure\" src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure.jpg\" data-orig-src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure.jpg\" class=\"lazyload img-responsive wp-image-8439\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271179%27%20height%3D%27817%27%20viewBox%3D%270%200%201179%20817%27%3E%3Crect%20width%3D%271179%27%20height%3D%27817%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure-200x139.jpg 200w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure-400x277.jpg 400w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure-600x416.jpg 600w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure-800x554.jpg 800w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/1_Introduction-of-Open-Data-\u2013-Procedure.jpg 1179w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1179px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Evaluation of the current status: What data do I have?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>An audit is used to determine what data is available from the various organisations and companies in the region.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">On the one hand, data is about content in the sense of text, photos, videos, infographics, presentations, gifs, etc.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">In addition, data that is highly relevant to tourism includes all information from points of interest &#8211; e.g. opening times, prices, addresses, geo-data &#8211; as well as information on events and routes.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">However, data can also be visitor numbers, visitor flows, statistics, price data, sales, traffic information, etc.<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:#d10019;--awb-bg-color-hover:#d10019;--awb-bg-size:cover;--awb-border-radius:10px 10px 0px 0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-5 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">What is data?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-right:10px;--awb-padding-bottom:20px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:#d10019;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:0px 0px 10px 10px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[be55b067f962cdfec0b]\" data-caption=\"\u00a9 DZT \/ Horster, K\u00e4rle \/ Modrow\" data-title=\"What is data\" title=\"What is data\"><img decoding=\"async\" width=\"1174\" height=\"553\" alt=\"What is data?\" src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data.jpg\" data-orig-src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data.jpg\" class=\"lazyload img-responsive wp-image-8435\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271174%27%20height%3D%27553%27%20viewBox%3D%270%200%201174%20553%27%3E%3Crect%20width%3D%271174%27%20height%3D%27553%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data-200x94.jpg 200w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data-400x188.jpg 400w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data-600x283.jpg 600w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data-800x377.jpg 800w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/2_What-is-data.jpg 1174w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1174px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p>The audit not only determines what content is present, but also &#8230;<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">what the quality of this content is,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">with which rights this content is provided,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">from which data sources the content originates,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">how the processes for generating and maintaining the content work,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">which technology is used to store the content.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\"><p>Not all data already available in organisations can be used as &#8220;Open Data&#8221;, because not all data may be used, disseminated and reused by everyone for any purpose. Other data, on the other hand, is not worth protecting and can therefore be used freely, such as the opening hours of the swimming pool. A clear legal status of one&#8217;s own data is therefore a prerequisite for Open Data. Are they really allowed to be used on all channels? By anyone? Also commercial? And may they also be changed by anyone?<\/p>\n<p>These questions are answered by the existing agreements with content producers such as copywriters, photographers and videographers. In the case of photos and videos, the model contracts and personal rights of the persons depicted also play a role. Rights licenses are used for an appropriate award, which clearly answer the above questions about use.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last box-red\" style=\"--awb-padding-top:10px;--awb-overflow:hidden;--awb-bg-color:#d10019;--awb-bg-color-hover:#d10019;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-alert alert custom alert-custom fusion-alert-left awb-alert-native-link-color\" style=\"--awb-background-color:#d10019;--awb-accent-color:#ffffff;--awb-border-size:0px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"fa-info-circle fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Rights licenses clarify who may use data and in what form. In the international context, <a href=\"https:\/\/de.wikipedia.org\/wiki\/Creative_Commons\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Commons licenses<\/a> are generally used for this purpose.<\/p>\n<p>CC0 (also Public Domain) is the most open license and perfect for Linked Open Data. With the help of the Creative Commons licenses, restrictions on the use of the data can also be indicated:<\/p>\n<ul>\n<li>by = The name of the author must be mentioned.<\/li>\n<li>sa (share alike) = The work must be distributed under the same license after modifications.<\/li>\n<li>nc (non-commercial) = The work may not be used for commercial purposes.<\/li>\n<li>nd (no derivates) = The work may not be altered.<\/li>\n<\/ul>\n<p>In terms of Open Data, the CC0, CC-BY and CC-BY-SA licenses are suitable, as all other licenses restrict the use of the data.<\/p>\n<p>The German license version of Creative Commons has been adapted to the subtleties of German law. Contracts on rights of use are generally to be transferred to German law and, if necessary, adapted within the framework of current case law.<\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><p>In general, the usability of content is also influenced by laws such as the German Data Protection Regulation (DSGVO), which regulates the processing of personal data. This applies in particular to data on visitor flows, sales, etc., which are directly linked to the respective persons.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:#d10019;--awb-bg-color-hover:#d10019;--awb-bg-size:cover;--awb-border-radius:10px 10px 0px 0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-6 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Legal framework<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-right:10px;--awb-padding-bottom:20px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:#d10019;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:0px 0px 10px 10px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[37a7dc8b9f611df02d0]\" data-caption=\"\u00a9 DZT \/ Horster, K\u00e4rle \/ Modrow\" data-title=\"Legal framework\" title=\"Legal framework\"><img decoding=\"async\" width=\"1183\" height=\"608\" alt=\"Legal framework\" src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework.jpg\" data-orig-src=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework.jpg\" class=\"lazyload img-responsive wp-image-8437\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271183%27%20height%3D%27608%27%20viewBox%3D%270%200%201183%20608%27%3E%3Crect%20width%3D%271183%27%20height%3D%27608%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework-200x103.jpg 200w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework-400x206.jpg 400w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework-600x308.jpg 600w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework-800x411.jpg 800w, https:\/\/open-data-germany.org\/wp-content\/uploads\/2022\/06\/3_Legal-framework.jpg 1183w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1183px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Consolidation of the current status: How do I prepare existing data?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Often data is stored unstructured in the content management system or on the computers of the employees of an organization and is therefore not available for others, often exists several times and is not machine-readable. A common database is necessary so that all data can be stored and maintained centrally in one place.<\/p>\n<p>This database requires uniform standards so that different technologies can read and interpret the data stored there. For this purpose, schema.org or the tourism extension based on <a href=\"http:\/\/schema.org\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org<\/a> at <a href=\"https:\/\/semantify.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">semantify.it<\/a> has established itself as the standard, with which POIs or events can be described in a technically clean and machine-readable way.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:10px;--awb-overflow:hidden;--awb-bg-color:#d10019;--awb-bg-color-hover:#d10019;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-alert alert custom alert-custom fusion-alert-left awb-alert-native-link-color\" style=\"--awb-background-color:#d10019;--awb-accent-color:#ffffff;--awb-border-size:0px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"fa-info-circle fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><p>The DACH-KG is a working group in which eleven tourism organisations from Austria, Germany and Italy as well as three universities (Austria, Switzerland, Germany) participate. The declared goal is to create a tourism knowledge graph for all tourism-relevant data in the German-speaking countries and beyond. The objectives of the DACH-KG are:<\/p>\n<ul>\n<li>Use of the global schema.org standard with consistent and assured quality<\/li>\n<li>Extension of the schema.org vocabulary<\/li>\n<li>Opening of the data and linking with the Linked Open Data Cloud<\/li>\n<li>Tourism Knowledge Graph for the DACH region<\/li>\n<\/ul><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-8\"><p>In order to be able to ensure a high content quality, the standards mentioned must be adhered to as specifications for the maintenance of the data. It is particularly important for later use to store the corresponding usage information directly with the content unit: Who is allowed to use the corresponding data and how?<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">When content is missing: How do I deal with new data?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p>For the production or purchase of new content, it is necessary to clarify which data is required in addition to the existing data &#8211; based on the company&#8217;s own strategy, defined target groups and inspirational topics.<\/p>\n<p>Ideally, newly acquired or produced content should be generated as a total buy-out by default, i.e. with all rights. This should already be taken into account when making arrangements with content producers (e.g. copywriters, photographers, videographers). Sample contracts made available by the DMO provide service providers and producers with certainty of action. In addition to the agreements with content producers, attention must also be paid to the agreements with system operators (databases, CMS, newsletters, etc.) in order to ensure that the data entered can generally be used for other purposes.<\/p>\n<p>As is already the case with inventory data, it is also extremely important to store the corresponding usage information with new data &#8211; both in proprietary storage media, e.g. DAM (Digital Asset Management), and in open databases. In principle, the DMO can also impose greater restrictions on the use of the data when publishing it, i.e., for example, it can publish data with a total buy-out only under a different license. This can be useful for key visuals of a campaign, for example.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Data maintenance and data opening: What do I do with my data then?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p>Data must be consistently maintained, cleansed and supplemented, because only up-to-date and high-quality data is useful. For this purpose, new processes and procedures have to be established in the own organization.<\/p>\n<p>In order to open up data to other organizations and companies, it must not only have the appropriate structure and rights licenses, but must also be made publicly available. One variant for this is the so-called <a href=\"https:\/\/open-data-germany.org\/en\/the-headless-web\/\">headless web<\/a>. The idea: All data are schematically marked up on the website (using JSON-LD) and can be crawled there by machines and output context-sensitively elsewhere.<\/p>\n<p>Data can also be entered into the Open Data portals of the regions and countries. And the data must be fed into higher-level systems, for example via the GNTB project on an (inter)national level. With the help of all these ways, data can ultimately be found via Google search or Google&#8217;s specific <a href=\"https:\/\/toolbox.google.com\/datasetsearch\" target=\"_blank\" rel=\"noopener noreferrer\">dataset search engine<\/a>, for example.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.2;\">Evaluation: What can and should I monitor my data for?<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>As with all measures, evaluation is essential. To do this, it must be clarified what is to be measured. For this purpose, &#8220;data KPIs&#8221; are to be developed and stored. These KPIs shall be described and regularly analysed and evaluated. It is important here that the relevant information can also be analysed. Z. For example, usage rights \/ contract information must be saved with the current status of the contract in order to be able to select all affected content in the event of a legal change.<\/p>\n<p>Key points for evaluation are:<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>What data is available as Open Data?<\/strong> What data is relevant? Where are there content gaps? Which stakeholders need to be involved? The long-term goal should be to open up as much data as possible. Actual and target statuses provide important information on possible monetary and personnel expenses that are incurred and need to be planned.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>How good is the data?<\/strong> It needs to be clarified how good the data quality is. How good is the region&#8217;s coverage of this data? How often is the data updated? How many of the possible fields are maintained? How much of the data is usable as Open Data?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>How is the data used?<\/strong> Storing data is not an end in itself. Ultimately, it&#8217;s about getting them to the customer. On which of its own channels does the DMO publish the data? Is the data also used in the sense of active visitor guidance or for the company&#8217;s own market research? Is the data used by other providers, for example as the basis for new offers and services? Is the data being used by platforms like Google?<\/p>\n<p>Your own market research also benefits from the data: Important information can be gained from visitor numbers, visitor flows, statistics, price data, sales, weather data, traffic information, etc. By linking different data with each other, further derivations result.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\"><p>Based on the analysis and evaluation, appropriate measures are to be planned and implemented. These can be budget and personnel shifts, extended training measures, the new acquisition of required data, etc. The measures concern the content itself, the technology, but also the people, because as already written at the beginning, the introduction of Open Data is not primarily about technology, but about people.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><progress class=\"fusion-scroll-progress fusion-scroll-progress-1 fusion-fixed-bottom\" max=\"100\" style=\"--awb-height:10px;--awb-border-size:1px;--awb-background-color:#f2f3f5;--awb-progress-color:#646464;--awb-border-color:#363839;\"><\/progress><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,127,145,138],"tags":[],"class_list":["post-6988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmo-en","category-uncategorized","category-smart-destination-en","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Open Data Introduction in the DMO - Open Data Destination Germany<\/title>\n<meta name=\"description\" content=\"How do I implement Open Data in my tourism organisation? Step by step to open data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Data Introduction in the DMO - Open Data Destination Germany\" \/>\n<meta property=\"og:description\" content=\"How do I implement Open Data in my tourism organisation? Step by step to open data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Data Destination Germany\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-15T10:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T08:21:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"32 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/#\\\/schema\\\/person\\\/37f49629bdd748fafc93aa013ca7bcae\"},\"headline\":\"How do I Implement Open Data in My Organization?\",\"datePublished\":\"2019-11-15T10:21:20+00:00\",\"dateModified\":\"2022-07-11T08:21:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/\"},\"wordCount\":10851,\"image\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/open-data-germany.org\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg\",\"articleSection\":[\"DMO\",\"Open Data\",\"Smart Destination\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/\",\"url\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/\",\"name\":\"Open Data Introduction in the DMO - Open Data Destination Germany\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/open-data-germany.org\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg\",\"datePublished\":\"2019-11-15T10:21:20+00:00\",\"dateModified\":\"2022-07-11T08:21:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/#\\\/schema\\\/person\\\/37f49629bdd748fafc93aa013ca7bcae\"},\"description\":\"How do I implement Open Data in my tourism organisation? Step by step to open data.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/open-data-germany.org\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg\",\"contentUrl\":\"https:\\\/\\\/open-data-germany.org\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg\",\"width\":900,\"height\":600,\"caption\":\"\u00a9 Getty Images \\\/ PeopleImages\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/how-do-i-implement-open-data-in-my-organization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/open-data-germany.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do I Implement Open Data in My Organization?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/#website\",\"url\":\"https:\\\/\\\/open-data-germany.org\\\/\",\"name\":\"Open Data Destination Germany\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/open-data-germany.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/open-data-germany.org\\\/#\\\/schema\\\/person\\\/37f49629bdd748fafc93aa013ca7bcae\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open Data Introduction in the DMO - Open Data Destination Germany","description":"How do I implement Open Data in my tourism organisation? Step by step to open data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/","og_locale":"en_US","og_type":"article","og_title":"Open Data Introduction in the DMO - Open Data Destination Germany","og_description":"How do I implement Open Data in my tourism organisation? Step by step to open data.","og_url":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/","og_site_name":"Open Data Destination Germany","article_published_time":"2019-11-15T10:21:20+00:00","article_modified_time":"2022-07-11T08:21:02+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"32 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#article","isPartOf":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/"},"author":{"name":"admin","@id":"https:\/\/open-data-germany.org\/#\/schema\/person\/37f49629bdd748fafc93aa013ca7bcae"},"headline":"How do I Implement Open Data in My Organization?","datePublished":"2019-11-15T10:21:20+00:00","dateModified":"2022-07-11T08:21:02+00:00","mainEntityOfPage":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/"},"wordCount":10851,"image":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#primaryimage"},"thumbnailUrl":"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg","articleSection":["DMO","Open Data","Smart Destination","Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/","url":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/","name":"Open Data Introduction in the DMO - Open Data Destination Germany","isPartOf":{"@id":"https:\/\/open-data-germany.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#primaryimage"},"image":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#primaryimage"},"thumbnailUrl":"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg","datePublished":"2019-11-15T10:21:20+00:00","dateModified":"2022-07-11T08:21:02+00:00","author":{"@id":"https:\/\/open-data-germany.org\/#\/schema\/person\/37f49629bdd748fafc93aa013ca7bcae"},"description":"How do I implement Open Data in my tourism organisation? Step by step to open data.","breadcrumb":{"@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#primaryimage","url":"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg","contentUrl":"https:\/\/open-data-germany.org\/wp-content\/uploads\/2019\/11\/DZT_OpenData_BlogBilder_900x600_5_kl.jpg","width":900,"height":600,"caption":"\u00a9 Getty Images \/ PeopleImages"},{"@type":"BreadcrumbList","@id":"https:\/\/open-data-germany.org\/en\/how-do-i-implement-open-data-in-my-organization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/open-data-germany.org\/en\/"},{"@type":"ListItem","position":2,"name":"How do I Implement Open Data in My Organization?"}]},{"@type":"WebSite","@id":"https:\/\/open-data-germany.org\/#website","url":"https:\/\/open-data-germany.org\/","name":"Open Data Destination Germany","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/open-data-germany.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/open-data-germany.org\/#\/schema\/person\/37f49629bdd748fafc93aa013ca7bcae","name":"admin"}]}},"_links":{"self":[{"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/posts\/6988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/comments?post=6988"}],"version-history":[{"count":12,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/posts\/6988\/revisions"}],"predecessor-version":[{"id":8819,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/posts\/6988\/revisions\/8819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/media\/6474"}],"wp:attachment":[{"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/media?parent=6988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/categories?post=6988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open-data-germany.org\/en\/wp-json\/wp\/v2\/tags?post=6988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}