{"id":6944,"date":"2019-12-10T11:14:34","date_gmt":"2019-12-10T10:14:34","guid":{"rendered":"https:\/\/open-data-germany.org\/open-data-and-seo-is-that-possible\/"},"modified":"2022-07-11T10:24:38","modified_gmt":"2022-07-11T08:24:38","slug":"open-data-and-seo-is-that-possible","status":"publish","type":"post","link":"https:\/\/open-data-germany.org\/en\/open-data-and-seo-is-that-possible\/","title":{"rendered":"Open Data and SEO – Is that possible?"},"content":{"rendered":"

As an SEO consultant, I was very skeptical at first: “Open Data and SEO? Can that work? Does it even make sense?” In the meantime, I have had the opportunity to find out more about the topic of Open Data and the concept as it is being implemented by the GNTB and the specialist group that has been formed. I’ll go ahead to say today, “Yes, it can make sense, even from an SEO point of view”! In addition, the following article should also be seen only within the context of search engines. Ecosystems that are not analyzed by Google or Bing, for example content in apps, are to be excluded here anyway.<\/p>\n

The big argument against Open Data, at least in terms of SEO, is duplicate content. However, if you know Google’s statement on the subject<\/a> and know how to interpret it correctly, you don’t have to be skeptical anymore.<\/p>\n<\/div>

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Duplicate Content: the use case is crucial!<\/h3><\/span>
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Often the term “penalty” is introduced into the discussion. However, what is absolutely necessary as prior knowledge to bring duplicate content and Open Data into the right context: Duplicate content does not lead to a penalty or a punishment, as is often claimed.<\/a><\/strong>, but merely that duplicate content does not rank (well)! URLs with unique content on the same domain are not<\/strong> negatively affected.<\/p>\n

Thus, as a website operator, I do not have to make sure to provide 100% uniqueness of content. With this background knowledge it is now necessary to evaluate Open Data from an SEO point of view and to consider in which cases it makes sense (or less sense) to use Open Data.<\/p>\n

In principle, from an SEO perspective, there are two possible use cases for Open Data leading to duplicate content:<\/p>\n<\/div>