{"id":6886,"date":"2020-12-28T11:00:06","date_gmt":"2020-12-28T10:00:06","guid":{"rendered":"https:\/\/open-data-germany.org\/the-digital-destination\/"},"modified":"2022-05-31T18:23:20","modified_gmt":"2022-05-31T16:23:20","slug":"the-digital-destination","status":"publish","type":"post","link":"https:\/\/open-data-germany.org\/en\/the-digital-destination\/","title":{"rendered":"The Digital Destination"},"content":{"rendered":"

A digital infrastructure for guests.<\/span><\/h2>\n

Destination management organisations (DMOs) have to adapt to the changing behaviour of guests. For a DMO, establishing a digital infrastructure is crucial for the future. However, this infrastructure has long since ceased to refer only to a modern website. Guests inform themselves about the holiday destination on various channels. They are also online at the holiday destination with their smartphone, tablet or laptop and book additional services directly there. Guests should therefore be picked up digitally where they are. Three key elements<\/strong> can be distinguished in the digital tourism infrastructure: Digital equipment<\/strong>, data infrastructure <\/strong>and digital applications<\/strong>.<\/p>\n<\/div>

\"Graphic<\/a><\/span><\/div>

A digital tourism infrastructure can be divided into digital equipment, data infrastructure and digital applications.<\/em><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>

Digital Equipment<\/h3>\n

In order for digital services to be used, data exchange must be guaranteed. A good internet connection is elementary, but by no means standard in rural tourism regions. For the guest, free WLAN hotspots are therefore all the more important. The equipment also includes transponders (readers) for digital access control to destinations such as swimming pools or ski slopes. In addition, there should be the possibility to pay digitally with the smartphone – be it for the beach chair or the apr\u00e8s-ski drink. In the future, sensor technology will also gain in importance in the form of transmitters that measure parking lot occupancy or restaurant capacity in real time and forward this information to digital applications.<\/p>\n

The basic prerequisite for the use of digital services can be created in rural tourist destinations via WLAN hotspots.<\/em><\/p>\n<\/div>

<\/div>
<\/div>
<\/div>

Data Infrastructure<\/h3>\n

However, digital hardware systems are only of use to guests if the corresponding data quality is available. Good data is characterised in particular by its integrity, accuracy and timeliness. In addition, editorial content should of course be created to a high standard so that the destination is presented accordingly well.
\nThe data infrastructure for the destination focuses on all information that is important for orientation at the holiday destination itself. It is irrelevant where guests retrieve the data. They should be enabled to access the information on all important channels, so their different “digital habits” should always be taken into account. Conversely, this means that data should be prepared in such a way that they are independent of the output medium and are therefore available on all conceivable channels. For this purpose, the data must be structured in such a way that they are machine-readable and are available in an open standard and freely licensed. Then they can be related to others (networking) and played out independently of the respective output device.<\/p>\n

Data should be prepared in such a way that it can be played out regardless of the output channel and licensing restrictions.<\/em><\/p>\n<\/div>

<\/div><\/div><\/div>