{"id":6723,"date":"2021-07-23T11:38:35","date_gmt":"2021-07-23T09:38:35","guid":{"rendered":"https:\/\/open-data-germany.org\/strategies\/"},"modified":"2025-07-28T13:21:11","modified_gmt":"2025-07-28T11:21:11","slug":"strategies","status":"publish","type":"page","link":"https:\/\/open-data-germany.org\/en\/strategies\/","title":{"rendered":"STRATEGIES"},"content":{"rendered":"

STRATEGIES<\/p>\n<\/div>

Steps for digital transformation in your organisation<\/h2><\/span>
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Due to digitalisation, the tasks for tourism organisations are changing at all levels. Whereas the “M” in LMO and DMO used to stand for “marketing” in particular, this has changed to “management” in recent years. Looking at the profound importance of data within the work of tourism organisations by now, it is clear that the development will continue to lean towards a “data management” organisation.<\/p>\n

In order to make this possible, some important prerequisites and processes must be addressed and implemented in the respective organisations.<\/p>\n<\/div>

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Contributions to the topic Strategy
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We would, therefore, like to share our knowledge and support tourism organisations in their strategic work. For this purpose, our experts have created technical papers with tips & tricks for the digital transformation in DMOs.<\/span><\/p>\n<\/div>

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